
Other companies could learn a thing or two from Greggs’ success
The IndependentOne of the highlights of the journalistic year on the business pages is the reporting of Greggs results. This week, it was disclosed that the high street bakery chain’s staff are to receive a £300 one-off payment after what the firm said had been a “phenomenal year”. The vegan sausage roll, now joined by the vegan steak bake, have leapt to the top of the sales charts, joining the Greggs traditional meat sausage rolls and steak bakes. “It also reflects a growing trend across businesses of being ethical and inclusive and, of course, is good PR – something Greggs is excellent at.” The sausage rolls come in clear, unfussy bags – fancy packaging is for other retailers, who, I venture, will not be performing anywhere near as successfully Other companies, please note. The sausage rolls come in clear, unfussy bags – fancy packaging is for other retailers, who, I venture, will not be performing anywhere near as successfully.
History of this topic

From steak bakes to Nigella: Has Greggs betrayed its working-class roots?
The Independent
Greggs releases jewellery collection modelled on its pastries ahead of London Fashion Week
Daily Mail
Which Greggs top sellers are foodie TOM PARKER BOWLES'S favourites... and which did he say could be used as building insulation? Read his review
Daily Mail
From baps by bike to £3billion steak bake empire: How Greggs grew from humble bread and egg delivery service for council estates to booming 2,400-store bakery chain with cult following, celebrity fans
Daily Mail
Greggs on course to double sales by 2026 as revenues soar to £1.8bn
Daily Mail
How Greggs is taking over the High Street: Almost £2 out of every £100 spent in the hospitality industry is being splurged on baked goods at fast food chain - with amount set to DOUBLE in next two yea
Daily Mail
Greggs axes fan favourite from the festive menu - and customers fume that decision has 'ruined Christmas'
Daily Mail
How Gregg's became Britain's favourite baker: From its humble origins in Newcastle to 2,378 UK shops
Daily Mail
Greggs to roll out 150 new stores a year and trial 24-hour drive-thru
The Independent
Greggs increases price of sausage roll by 5p to £1.20
Daily Mail
Greggs sales jump 15% over three months
Daily Mail
Greggs sausage roll and steak bake prices set to soar as costs rise, chain warns
The Independent
Greggs customers could face more price increases as it warns costs could increase by 9%
Daily Mail
Greggs sausage roll and pasty prices set to soar as chain hit by increasing costs
The Independent
Primark and Greggs: Every look from this year’s weirdest fashion collaboration
The Independent
Bakery chain Greggs launches own clothing range in tie-up with Primark
Daily Mail
Supply crisis hits Greggs vegan sausage rolls
The Independent
Piers Morgan says criticism over Greggs vegan sausage roll was mostly because he was ‘bored out of my brains’
The Independent
Greggs to roll out nationwide delivery service
The Independent
Greggs staff share £7m bonus after vegan sausage rolls boost baker’s sales
The Independent
'Suspiciously meaty’: We tested Gregg’s new vegan steak bake
The Independent
Vegan steak bake: Greggs launches follow-up to vegan sausage roll
The Independent
Vegan steak bake sign ‘spotted’ in Greggs store
The Independent
Greggs boss ‘going vegan’ after watching Netflix documentary about damage done by meat
The Independent
Greggs’ vegan sausage roll: Does it still make a fine breakfast?
The Independent
Greggs to develop vegan versions of all its best-selling products
The Independent
Greggs’ vegan sausage roll drives bumper 58% rise in profits
The Independent
Greggs’ sales top £1bn as vegan sausage roll helps boost customer numbers
The Independent
Greggs customers unable to buy new vegan sausage rolls because bakery had ‘wrong tongs’
The Independent
Greggs is launching a vegan sausage roll
The Independent
Greggs rolls on, and not just with sausages
The Independent
Greggs closes three bakeries across UK with 355 jobs lost
The Independent
Greggs on a roll, or should that be a coffee and a sandwich?
The IndependentDiscover Related



























