Samsung vies to make AI more mainstream by baking in more of the technology in its new Galaxy phones
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Besides featuring some of Samsung's own work in AI, the Galaxy S24 lineup will be packed with some of the latest advances coming out of Google. The technological improvements will also usher in a higher price for Samsung's top-of-the-line phone, the Galaxy S24 Ultra, which will be priced at $1,300 — a $100, or 8% increase, from last year's comparable model. It's a competitive edge that Samsung could use, having ceded its longstanding mantle as the world's largest seller of smartphones to Apple last year, according to the market research firm International Data Corp. “Samsung’s marketing challenge is precisely to make the technology transparent to impress consumers with magic and invisible experiences,” Husson said. That could create a challenge in the social construct because if everyone's device is listening to everyone, whose data is it?” AI still isn't quite that advanced yet, but Samsung already is trying to addres privacy worries likely to be raised by the amount of new technology rolling out in the Galaxy S24 lineup.