Is trashion the future?
"Main jaadugar hoon,” laughs Indra Kumari, adjusting her mask. For, since the day she walked into an export house seven years ago to report for her first job as a visual merchandiser and saw “pahads and pahads” of discarded garments, she made it her life’s mission to move people from a “disposable mindset to a reuse mindset”. “It took a virus to bring the change but at least trash is no longer a dirty word in the fashion vocabulary.” Soharia isn’t alone in believing in the power of “trash”. In Tamil Nadu, the yarn bowl of India, Srihari Balakrishnan, the managing director of KG Fabriks Ltd, one of India’s leading textile companies, says fabric scrap has become “the new gold”. Recycling has become a need of the hour.” When I ask about her whether India’s hand-me-down culture can help it fight the piling fashion waste problem, she offers food for thought: “We give our clothes to family either because they are treasured or they are of no use to us, giving us an opportunity to buy new clothes.
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