U.S. trade commission sues Cambridge Analytica for duping FB users
The HinduThe US trade commission has filed a lawsuit against Cambridge Analytica, accusing the UK-based data company of adopting “deceptive tactics” to obtain personal information of Facebook users, a day after it imposed a $USD 5 billion fine on the social media giant for privacy violations. The Federal Trade Commission on Wednesday alleged that Cambridge Analytica, its former CEO Alexander Nix and app developer Aleksandr Kogan deceived consumers by falsely claiming they did not collect any personally identifiable information from Facebook users who were asked to answer survey questions and share some of their profile data. During 2014, the FTC alleges, Kogan, together with Cambridge Analytica and Nix, developed, used, and analysed data obtained from the GSRApp to generate personality scores for the app users and their Facebook friends. The FTC alleges that the GSRApp took advantage of this access to collect Facebook profile data from its 250,000 to 270,000 users located in the United States, as well as 50 million to 65 million of those users’ Facebook friends, including at least 30 million identifiable U.S. consumers.