ASCI to LinkedIn influencers: ‘disclose Ads and partnerships’ or face action
Live MintThe Advertising Standards Council of India, on Tuesday, January 14, issued an advisory to LinkedIn influencers, asking them to disclose material connections with any brands or advertisers they endorse. Checklist for LinkedIn influencers The ASCI's latest advisory states that LinkedIn influencers must now be clear with their disclosures about their relationships with any brands or advertisers and mandates the following: 1. Why the advisory for LinkedIn influencers The ASCI's latest advisory for LinkedIn influencers comes after 60 complaints received over the past week about undisclosed brand associations on the professional networking platform. The non-disclosure of material connections is a direct violation of the Consumer Protection Act, 2019, as well as the Central Consumer Protection Authority’s guidelines about influencers and social media platforms.