60% of Fantasy Sports Users Claim to Follow More Sports Now
News 18The Federation of Indian Fantasy Sports, India’s first and only self-regulatory industry body for the fantasy sports industry released a study on ‘Understanding the sports consumption behaviour among fantasy sports users’. 60% of fantasy sports users claim to now watch/follow sports more than before because of fantasy sports 2. TV remains the primary source for watching/ following various sports with 51% claiming to consume sports content for more than 5 hours a week after playing fantasy sports Commenting on the sports consumption pattern among fantasy sports users in India, John Loffhagen, Chairman, FIFS said, “Fantasy sports is a powerful fan engagement tool to increase sports consumption. The insights on the changed behavioural patterns of fantasy sports users such as higher involvement in sports, using multiple mediums to stay updated on the sports news along with an increased interest in sports beyond cricket offers a new perspective on the evolution & impact of fantasy sports in India.