Top 5 platform stocks in India ranked by advertising spends
3 days, 23 hours ago

Top 5 platform stocks in India ranked by advertising spends

Live Mint  

Unlike traditional businesses that rely on profits to fund growth, platform companies are somewhat special. The company's advertising spend is primarily directed to driving new premium growth, particularly in health and life insurance where they believe they are addressing a critical consumer need. Swiggy's high advertising spend as a percentage of revenue is attributed to its strategic focus on expanding its user base, enhancing brand awareness, and driving user engagement. The company's high advertising spend is also due to the competitive nature of the market in India. EaseMyTrip's advertising spend, while seemingly high in certain quarters, is considered low compared to the industry according to company management.

Discover Related