YouTube partners with CAA to help celebrities manage digital likeness in AI content
LA TimesA YouTube sign is shown across the street from the company’s offices in San Bruno in 2018. YouTube on Tuesday announced a partnership with Century City-based talent representation firm Creative Artists Agency that will help actors and athletes better manage their digital likenesses in AI generated content. “By collaborating with CAA, we’ll gain insight from some of the world’s most influential figures—some of whom have been significantly impacted by the latest waves of AI innovation—to refine our product before releasing it to a wider group of creators and artists,” YouTube said in a blog post. “In the days ahead, we’ll work with CAA to ensure artists and creators experience the incredible potential of AI while also maintaining creative control over their likeness,” YouTube CEO Neal Mohan said in a statement. “At CAA, our AI conversations are centered around ethics and talent rights, and we applaud YouTube’s leadership for creating this talent-friendly solution, which fundamentally aligns with our goals,” said CAA Chief Executive Bryan Lourd in a statement.
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