Woolworths and Coles are emphasising the threat of Aldi — is it really a competitive force to be reckoned with?

Admittedly, the ACCC's supermarket inquiry has lacked the drama of this year's Senate probe —which saw then-Woolworths boss Brad Banducci threatened with jail time. Why Woolworths thinks Amazon is big competition Photo shows A Woolworths logo in Adelaide's Rundle Mall The supermarket giant told Australia's competition watchdog its competition went far beyond Coles, Aldi, and Costco. According to the ACCC's interim report for its inquiry, Aldi still has less than 10 per cent of take-home food and grocery sales, while the far bigger format supermarket Coles has close to 25 per cent. Supermarket Share of national take-home food and grocery sales Woolworths 32.5% Coles 24.8% ALDI 8.1% Metcash 5.7% Other retailers 28.9% Source: ACCC Supermarket Inquiry interim report Sept 2024 Woolworths, an even bigger giant, has more than 32 per cent market share and 1,112 supermarkets. The federal government spurred this inquiry as consumers raged about allegations of price gouging, and the ACCC's interim report already noted Coles and Woolworths have 67 per cent of all supermarket sales.