McDonald's invests $100 million in marketing to rebuild trust after E. coli outbreak
4 months, 1 week ago

McDonald's invests $100 million in marketing to rebuild trust after E. coli outbreak

Salon  

Following a recent E. coli outbreak, McDonald’s is launching a $100 million marketing campaign and providing more than $60 million in support to franchisees in affected states, according to Jordan Valinsky at CNN. McDonald’s also announced that recent tests showed no E. coli in its food, and its Quarter Pounder burgers topped with slivered onions are now back on menus nationwide. In a memo, Michael Gonda, chief impact officer for McDonald’s North America, and Tariq Hassan, chief marketing and customer experience officer, emphasized the company’s commitment to rebuilding trust. CEO Chris Kempczinski also reiterated the company’s dedication, saying McDonald’s is “ready to do more if we need to” in order to restore confidence and lean on the loyalty of its long-time customers.

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History of this topic

McDonald’s E coli outbreak cleared by CDC after investigation
3 months, 3 weeks ago

McDonald’s E coli outbreak cleared by CDC after investigation

The Independent  

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s has officially been cleared by the U.S. Centers for …

McDonald’s E. coli outbreak tied to fresh onions is over
3 months, 3 weeks ago

McDonald’s E. coli outbreak tied to fresh onions is over

LA Times  

An E. coli outbreak that hit McDonald’s is over, the U.S. Centers for Disease Control and Prevention said. An E. coli outbreak that hit McDonald’s Corp. is over, the U.S. Centers for Disease Control and Prevention said Tuesday. Fresh, slivered onions at McDonald’s were the likely source of the outbreak, the CDC said, in line with previous reports. It’s not …

McDonald's to expand US value menu as fast food chains battle for bargain seekers
4 months ago

McDonald's to expand US value menu as fast food chains battle for bargain seekers

Associated Press  

McDonald’s will expand its U.S. value menu early next year as it continues to try to win back inflation-weary customers. Starting Jan. 7, the burger chain will let customers buy one full-priced item from a limited value menu and get another item on that menu for $1. AP AUDIO: McDonald’s to expand US value menu as fast-food chains battle for …

McDonald's invests $100 million to bring back customers after E. coli outbreak
4 months, 1 week ago

McDonald's invests $100 million to bring back customers after E. coli outbreak

India Today  

McDonald’s is investing $100 million to bring customers back to stores after an outbreak of E. coli food poisoning tied to onions on the fast-food giant’s Quarter Pounder hamburgers. The US Centers for Disease Control and Prevention has said that slivered onions on the Quarter Pounders were the likely source of the E. coli. The Food and Drug Administration has …

McDonald's shells out eye-watering sum to lure back customers after E. coli scandal
4 months, 1 week ago

McDonald's shells out eye-watering sum to lure back customers after E. coli scandal

Daily Mail  

McDonald's plans to shell out $100 million to lure back its customers after its multi-state E. coli outbreak. The outbreak - which the CDC has linked to the slivered onions on the Quarter Pounders - has spanned across 14 states so far, leaving 34 people hospitalized, one man dead and 104 people sick. McDonald's is now investing $100 million to …

McDonald's shells out $100 mn to deal with E. coli outbreak fallout, reel in customers
4 months, 1 week ago

McDonald's shells out $100 mn to deal with E. coli outbreak fallout, reel in customers

Firstpost  

The initiative includes $65 million designated for the most affected franchises, the company announced. Sales of McDonald's had suffered due to the E. coli outbreak caused by onions. File image/Reuters McDonald’s is allocating $100 million to restore customer confidence following an E. coli outbreak linked to slivered onions on its Quarter Pounder hamburgers. The US Centers for Disease Control and …

McDonald’s is investing $100 million to bring customers back after E. coli outbreak
4 months, 1 week ago

McDonald’s is investing $100 million to bring customers back after E. coli outbreak

Associated Press  

McDonald’s is investing $100 million to bring customers back to stores after an outbreak of E. coli food poisoning tied to onions on the fast-food giant’s Quarter Pounder hamburgers. The U.S. Centers for Disease Control and Prevention has said that slivered onions on the Quarter Pounders were the likely source of the E. coli. The Food and Drug Administration has …

McDonald’s spends $100 million to lure customers back after E. coli outbreak
4 months, 2 weeks ago

McDonald’s spends $100 million to lure customers back after E. coli outbreak

CNN  

New York CNN — McDonald’s is spending $100 million on marketing and to help franchises most heavily affected by a recent E. coli outbreak that has sickened more than 100 people and damaged sales. In a memo sent to employees and obtained by CNN, McDonald’s is spending $35 million on marketing, which includes a value deal focused on its chicken …

Deadly E. coli outbreak linked to McDonald’s has now made more than 100 people ill
4 months, 2 weeks ago

Deadly E. coli outbreak linked to McDonald’s has now made more than 100 people ill

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy At least 104 people …

E. coli cases climb to 104 in McDonald’s outbreak tied to slivered onions
4 months, 2 weeks ago

E. coli cases climb to 104 in McDonald’s outbreak tied to slivered onions

Associated Press  

At least 104 people have been sickened, with 34 hospitalized, in an outbreak of E. coli food poisoning tied to onions served on McDonald’s Quarter Pounder hamburgers, federal health officials said Wednesday. Tests by the U.S. Food and Drug Administration detected a type of E. coli bacteria that produces a dangerous toxin in one sample of the onions, but it …

There are now 90 victims in McDonald’s E. coli outbreak; lawsuits begin to roll in
4 months, 4 weeks ago

There are now 90 victims in McDonald’s E. coli outbreak; lawsuits begin to roll in

LA Times  

At least 27 people have been hospitalized from an E. coli outbreak at McDonald’s restaurants. At least 90 people have been infected with E. coli in a multistate outbreak that health officials say likely stems from onions served on McDonald’s Quarter Pounders and could see the fast food chain taken to court. The onion supplier at all affected restaurants, Salinas-based …

Inside McDonald’s plan to win back American consumers amid sales slump, E coli outbreak
4 months, 4 weeks ago

Inside McDonald’s plan to win back American consumers amid sales slump, E coli outbreak

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors …

McDonald's value meals turn around US sales in third quarter with customers hungry for deals
4 months, 4 weeks ago

McDonald's value meals turn around US sales in third quarter with customers hungry for deals

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Value meals helped turn around …

E. coli Outbreak Threatens McDonald's Value Meals
4 months, 4 weeks ago

E. coli Outbreak Threatens McDonald's Value Meals

Associated Press  

McDonald's U.S. sales rebounded in the third quarter, but a E. coli outbreak linked to the company's Quarter Pounder hamburgers could dent the recovery. Despite the setback, the value meal has been a success, with the company extending it to December at most of its U.S. stores. However, the outbreak has caused a decline in demand, with the company struggling …

McDonald's will begin selling its Quarter Pounders again amid E. coli outbreak
5 months ago

McDonald's will begin selling its Quarter Pounders again amid E. coli outbreak

NPR  

McDonald's will begin selling its Quarter Pounders again amid E. coli outbreak toggle caption Michael M. Santiago/Getty Images McDonald’s says it will resume selling the Quarter Pounder in all its restaurants this week, as 75 people have become sick due to E. coli detected in an onion supply. The company said 900 restaurants across 12 states were receiving onions from …

McDonald's E. coli outbreak grows to more states
5 months ago

McDonald's E. coli outbreak grows to more states

Daily Mail  

The number of Americans who have become sick with E. coli linked to the onions of McDonald's Quarter Pounders has risen to 75. The number of infections tied to the mega-popular fast food chain rose drastically from the last update on Oct 22, when the CDC announced that 49 people had gotten sick. McDonald's has temporarily removed Quarter Pounder hamburgers …

At least 75 sickened as deadly McDonald's E. coli outbreak expands
5 months ago

At least 75 sickened as deadly McDonald's E. coli outbreak expands

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Thanks …

McDonald's Says Onions From California Produce Company Linked To Deadly E. Coli Outbreak
5 months ago

McDonald's Says Onions From California Produce Company Linked To Deadly E. Coli Outbreak

Huff Post  

LOADING ERROR LOADING A California-based produce company was the source of fresh onions linked to a deadly E. coli food poisoning outbreak at McDonald’s, officials with the restaurant chain said Thursday. McDonald’s officials said that Taylor Farms, of Salinas, California, sent onions to one distribution facility, which led the fast-food chain to remove Quarter Pounder hamburgers from restaurants in several …

McDonald's says onions from California-based company are linked to E. coli outbreak
5 months ago

McDonald's says onions from California-based company are linked to E. coli outbreak

NPR  

McDonald's says onions from California-based company are linked to E. coli outbreak toggle caption Mike Stewart/AP A California-based produce company was the source of fresh onions linked to a deadly E. coli food poisoning outbreak at McDonald’s, officials with the restaurant chain said Thursday. McDonald’s officials said that Taylor Farms, of Salinas, California, sent onions to one distribution facility, which …

E. coli Outbreak: McDonald's Takes Precautionary Measures
5 months ago

E. coli Outbreak: McDonald's Takes Precautionary Measures

Associated Press  

McDonald's assures customers that they can still order from their restaurants despite a deadly E. coli outbreak linked to its Quarter Pounders. The company has removed the Quarter Pounder from its menu in the 10 states where dozens of people were sickened, and is working closely with the government and cooperating with the investigation.

McDonald's tries to reassure customers after deadly E. coli outbreak
5 months ago

McDonald's tries to reassure customers after deadly E. coli outbreak

NPR  

McDonald's tries to reassure customers after deadly E. coli outbreak toggle caption Mike Stewart/AP McDonald’s worked Wednesday to reassure customers that its U.S. restaurants are safe as federal investigators tried to pinpoint the cause of a deadly E. coli outbreak linked to fast-food giant's Quarter Pounder hamburgers. McDonald's is known for its stringent food safety guidelines and protocols, said Chris …

McDonald's Denies E. coli Outbreak, Says Food is Safe
5 months ago

McDonald's Denies E. coli Outbreak, Says Food is Safe

CNN  

McDonald's has declared its food safe after an E. coli outbreak tied to Quarter Pounders in the western United States left one dead and 10 hospitalized. The company has stopped using the onions and quarter-pound beef patties in several states and is taking swift action to prevent the outbreak from spreading.

McDonald’s to ‘rethink’ menu after sales fall for first time in four years
7 months, 4 weeks ago

McDonald’s to ‘rethink’ menu after sales fall for first time in four years

The Independent  

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Beginning last year we warned of a more discriminating consumer, particularly among lower-income households …

Americans keep turning their backs on McDonald’s
8 months ago

Americans keep turning their backs on McDonald’s

CNN  

CNN — Inflation has caught up with McDonald’s, and budget-conscious Americans are looking elsewhere for their fast-food fix. McDonald’s on Monday reported that sales at US stores open at least a year fell 0.7% last quarter from the same period a year earlier, dragged down by fewer customers going to the fast-food company’s restaurants. McDonald’s isn’t alone: Starbucks, Burger King, …

These healthier McDonald’s items are getting the chop
8 months, 3 weeks ago

These healthier McDonald’s items are getting the chop

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald's is axing some …

Fast food wars are on! Now Burger King launches a $5 meal - and will introduce it before McDonald’s launches
10 months ago

Fast food wars are on! Now Burger King launches a $5 meal - and will introduce it before McDonald’s launches

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Burger King is launching …

McDonald’s plans $5 US meal deal next month to counter customer frustration over high prices
10 months, 1 week ago

McDonald’s plans $5 US meal deal next month to counter customer frustration over high prices

Associated Press  

McDonald’s plans to introduce a $5 meal deal in the U.S. next month to counter slowing sales and customers’ frustration with high prices. “We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising,” McDonald’s said in a statement Wednesday. McDonald’s said earlier this year that it was seeing fewer U.S. …

McDonald's plans $5 US meal deal next month to counter customer frustration over high prices
10 months, 1 week ago

McDonald's plans $5 US meal deal next month to counter customer frustration over high prices

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s plans to introduce a …

McDonald’s launches a $5 Meal Deal as inflation-weary consumers ditch fast-food
10 months, 2 weeks ago

McDonald’s launches a $5 Meal Deal as inflation-weary consumers ditch fast-food

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s is set to …

McDonald's admits 'strategic price increases' helped to boost profits in US restaurants (as $7.29 McMuffins and $8.39 Big Macs are now a grim reality) - and chain is going to get even MORE EXPENSIVE i
1 year, 1 month ago

McDonald's admits 'strategic price increases' helped to boost profits in US restaurants (as $7.29 McMuffins and $8.39 Big Macs are now a grim reality) - and chain is going to get even MORE EXPENSIVE i

Daily Mail  

McDonald's managed to boost profits by 7 percent as a result of charging customers more for McMuffins, Big Macs, McNuggests and fries. McDonald's chief executive officer Chris Kempczinski said on pervious earnings call that the law will have 'a wage impact for our California franchisees' Fast food workers will be paid at least $20 per hour when the law signed …

McDonald’s increases price of five menu items
2 years, 1 month ago

McDonald’s increases price of five menu items

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s is raising the price …

McDonald’s ends 2021 strong, but rising costs ding profit
3 years, 2 months ago

McDonald’s ends 2021 strong, but rising costs ding profit

Associated Press  

McDonald’s ended 2021 on a high note with U.S. customers spending more and fewer restaurant closures in Europe from coronavirus restrictions. McDonald’s reported adjusted earnings of $2.23 per share, 11 cents short of Wall Street expectations, according to analysts polled by FactSet. “But it certainly will pressure both margins and cash flow,” McDonald’s raised hourly pay for 36,000 U.S. employees …

Updated menu, celeb collaborations, pump McDonald’s sales
4 years, 4 months ago

Updated menu, celeb collaborations, pump McDonald’s sales

Associated Press  

McDonald’s U.S. sales roared back in the third quarter with new menu items and attention-grabbing celebrity collaborations. With new choices like spicy chicken nuggets and a meal deal promotion with rapper Travis Scott, McDonald’s exceeded most projections for the third quarter. Mason Smoot, McDonald’s chief U.S. restaurant officer, said drive-thru represents around 70% of McDonald’s sales in its top markets, …

In blow to Beyond Meat, McDonald’s develops its own plant-based meat
4 years, 4 months ago

In blow to Beyond Meat, McDonald’s develops its own plant-based meat

Live Mint  

McDonald’s Corp. announced it will develop its own line of faux meat, starting with a substitute burger, dealing a blow to Beyond Meat Inc. and Impossible Foods Inc. McDonald’s U.S. has been viewed as the potential crown jewel for up-and-coming faux meat makers like Beyond Meat and its competitor, Impossible Foods, which supplies Burger King with the patties for its …

McDonald’s cult classic, the McRib, is coming back in 2020
4 years, 4 months ago

McDonald’s cult classic, the McRib, is coming back in 2020

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. McDonald's announced Friday that for the first time in …

McDonald's to win back customers with delivery and mobile ordering
8 years ago

McDonald's to win back customers with delivery and mobile ordering

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. McDonald’s has announced plans to roll out its own …

McDonald's sales up 5% thanks to all-day breakfast and other promotions
8 years, 11 months ago

McDonald's sales up 5% thanks to all-day breakfast and other promotions

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Shares rose on Friday after McDonald's reported that sales …

McDonald's hires former Obama administration press secretary in effort to revamp reputation
9 years, 9 months ago

McDonald's hires former Obama administration press secretary in effort to revamp reputation

Salon  

On Tuesday, fast food Death Star McDonald's announced that it had hired former White House press secretary Robert Gibbs as its Global Chief Communications officer in an effort to revamp the chain's reputation. The corporation also announced the hiring of Silvia Lagnado, the creator of Dove's "Campaign for Real Beauty," as the new Chief Marketing Officer. Eater's Khushbu Shah reports: …

McDonald's to detail latest turnaround plans
9 years, 10 months ago

McDonald's to detail latest turnaround plans

The Hindu  

McDonald’s is set to unveil its latest plans to revive its sputtering business on Monday. The plans are to be detailed just two months after >CEO Steve Easterbrook stepped in to take charge of the world’s biggest hamburger chain. More recently, it began testing an all-day breakfast menu in San Diego, revamped its grilled chicken recipe and said it would …

McDonald's takes on the superbugs: Company to stop buying chicken raised with human antibiotics
10 years ago

McDonald's takes on the superbugs: Company to stop buying chicken raised with human antibiotics

Salon  

McDonald's just did what the U.S. government won't. In a bombshell announcement Wednesday morning, the fast food giant said that it plans to stop buying chicken raised with antibiotics vital to human medicine, giving producers two years to move away from the dangerous practice. But taking a concrete step to eliminate the use of human antibiotics in that chicken goes …

McDonald's Profit Plunges 21 Percent
10 years, 2 months ago

McDonald's Profit Plunges 21 Percent

Huff Post  

A box of chicken nuggets, left, sits beside a portion of french fries in this arranged photograph at a McDonald's restaurant, operated by McDonald's Holdings Co. Japan Ltd., in Tokyo, Japan, on Wednesday, Jan.7, 2015. McDonald's Corp.'s Japan business and Cargill Inc. are investigating complaints objects were found in chicken nuggets made by a Cargill factory in Thailand, the restaurant …

McDonald’s bets on custom food amid worst slump since 2001
10 years, 3 months ago

McDonald’s bets on custom food amid worst slump since 2001

Live Mint  

New York: McDonald’s Corp., facing its worst US sales slump in more than a decade, is turning to customized menu items in a bid to lure more millennials and shake off its reputation for selling outdated fast food. Otherwise, pressure from shareholders could be more pronounced.” Tuesday’s sales report sent McDonald’s stock down 3.8%, its worst one-day tumble in more …

What McDonald's still isn't telling you about its chicken nuggets
10 years, 3 months ago

What McDonald's still isn't telling you about its chicken nuggets

Salon  

McDonald's is out with its latest myth-busting video, this time taking on the legendary McNugget. White meat chicken, to be exact: the video emphasizes, over and over, that processing plants don't just dump entire chickens into their grinders, and that there's no pink slime to be found. "I've seen how they make the chicken nuggets and exactly what goes into …

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