McDonald's invests $100 million in marketing to rebuild trust after E. coli outbreak
1 month ago

McDonald's invests $100 million in marketing to rebuild trust after E. coli outbreak

Salon  

Following a recent E. coli outbreak, McDonald’s is launching a $100 million marketing campaign and providing more than $60 million in support to franchisees in affected states, according to Jordan Valinsky at CNN. McDonald’s also announced that recent tests showed no E. coli in its food, and its Quarter Pounder burgers topped with slivered onions are now back on menus nationwide. In a memo, Michael Gonda, chief impact officer for McDonald’s North America, and Tariq Hassan, chief marketing and customer experience officer, emphasized the company’s commitment to rebuilding trust. CEO Chris Kempczinski also reiterated the company’s dedication, saying McDonald’s is “ready to do more if we need to” in order to restore confidence and lean on the loyalty of its long-time customers.

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History of this topic

McDonald’s E coli outbreak cleared by CDC after investigation
2 weeks, 5 days ago

McDonald’s E coli outbreak cleared by CDC after investigation

The Independent  

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s has officially been cleared by the U.S. Centers for …

McDonald’s E. coli outbreak tied to fresh onions is over
2 weeks, 6 days ago

McDonald’s E. coli outbreak tied to fresh onions is over

LA Times  

An E. coli outbreak that hit McDonald’s is over, the U.S. Centers for Disease Control and Prevention said. An E. coli outbreak that hit McDonald’s Corp. is over, the U.S. Centers for Disease Control and Prevention said Tuesday. Fresh, slivered onions at McDonald’s were the likely source of the outbreak, the CDC said, in line with previous reports. It’s not …

McDonald's to expand US value menu as fast food chains battle for bargain seekers
1 month ago

McDonald's to expand US value menu as fast food chains battle for bargain seekers

Associated Press  

McDonald’s will expand its U.S. value menu early next year as it continues to try to win back inflation-weary customers. Starting Jan. 7, the burger chain will let customers buy one full-priced item from a limited value menu and get another item on that menu for $1. AP AUDIO: McDonald’s to expand US value menu as fast-food chains battle for …

McDonald's invests $100 million to bring back customers after E. coli outbreak
1 month ago

McDonald's invests $100 million to bring back customers after E. coli outbreak

India Today  

McDonald’s is investing $100 million to bring customers back to stores after an outbreak of E. coli food poisoning tied to onions on the fast-food giant’s Quarter Pounder hamburgers. The US Centers for Disease Control and Prevention has said that slivered onions on the Quarter Pounders were the likely source of the E. coli. The Food and Drug Administration has …

McDonald's shells out $100 mn to deal with E. coli outbreak fallout, reel in customers
1 month, 1 week ago

McDonald's shells out $100 mn to deal with E. coli outbreak fallout, reel in customers

Firstpost  

The initiative includes $65 million designated for the most affected franchises, the company announced. Sales of McDonald's had suffered due to the E. coli outbreak caused by onions. File image/Reuters McDonald’s is allocating $100 million to restore customer confidence following an E. coli outbreak linked to slivered onions on its Quarter Pounder hamburgers. The US Centers for Disease Control and …

McDonald’s is investing $100 million to bring customers back after E. coli outbreak
1 month, 1 week ago

McDonald’s is investing $100 million to bring customers back after E. coli outbreak

Associated Press  

McDonald’s is investing $100 million to bring customers back to stores after an outbreak of E. coli food poisoning tied to onions on the fast-food giant’s Quarter Pounder hamburgers. The U.S. Centers for Disease Control and Prevention has said that slivered onions on the Quarter Pounders were the likely source of the E. coli. The Food and Drug Administration has …

McDonald’s spends $100 million to lure customers back after E. coli outbreak
1 month, 1 week ago

McDonald’s spends $100 million to lure customers back after E. coli outbreak

CNN  

New York CNN — McDonald’s is spending $100 million on marketing and to help franchises most heavily affected by a recent E. coli outbreak that has sickened more than 100 people and damaged sales. In a memo sent to employees and obtained by CNN, McDonald’s is spending $35 million on marketing, which includes a value deal focused on its chicken …

E. coli cases climb to 104 in McDonald’s outbreak tied to slivered onions
1 month, 1 week ago

E. coli cases climb to 104 in McDonald’s outbreak tied to slivered onions

Associated Press  

At least 104 people have been sickened, with 34 hospitalized, in an outbreak of E. coli food poisoning tied to onions served on McDonald’s Quarter Pounder hamburgers, federal health officials said Wednesday. Tests by the U.S. Food and Drug Administration detected a type of E. coli bacteria that produces a dangerous toxin in one sample of the onions, but it …

There are now 90 victims in McDonald’s E. coli outbreak; lawsuits begin to roll in
1 month, 3 weeks ago

There are now 90 victims in McDonald’s E. coli outbreak; lawsuits begin to roll in

LA Times  

At least 27 people have been hospitalized from an E. coli outbreak at McDonald’s restaurants. At least 90 people have been infected with E. coli in a multistate outbreak that health officials say likely stems from onions served on McDonald’s Quarter Pounders and could see the fast food chain taken to court. The onion supplier at all affected restaurants, Salinas-based …

Inside McDonald’s plan to win back American consumers amid sales slump, E coli outbreak
1 month, 3 weeks ago

Inside McDonald’s plan to win back American consumers amid sales slump, E coli outbreak

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors …

E. coli Outbreak Threatens McDonald's Value Meals
1 month, 3 weeks ago

E. coli Outbreak Threatens McDonald's Value Meals

Associated Press  

McDonald's U.S. sales rebounded in the third quarter, but a E. coli outbreak linked to the company's Quarter Pounder hamburgers could dent the recovery. Despite the setback, the value meal has been a success, with the company extending it to December at most of its U.S. stores. However, the outbreak has caused a decline in demand, with the company struggling …

McDonald's will begin selling its Quarter Pounders again amid E. coli outbreak
1 month, 3 weeks ago

McDonald's will begin selling its Quarter Pounders again amid E. coli outbreak

NPR  

McDonald's will begin selling its Quarter Pounders again amid E. coli outbreak toggle caption Michael M. Santiago/Getty Images McDonald’s says it will resume selling the Quarter Pounder in all its restaurants this week, as 75 people have become sick due to E. coli detected in an onion supply. The company said 900 restaurants across 12 states were receiving onions from …

At least 75 sickened as deadly McDonald's E. coli outbreak expands
1 month, 4 weeks ago

At least 75 sickened as deadly McDonald's E. coli outbreak expands

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Thanks …

McDonald's Says Onions From California Produce Company Linked To Deadly E. Coli Outbreak
1 month, 4 weeks ago

McDonald's Says Onions From California Produce Company Linked To Deadly E. Coli Outbreak

Huff Post  

LOADING ERROR LOADING A California-based produce company was the source of fresh onions linked to a deadly E. coli food poisoning outbreak at McDonald’s, officials with the restaurant chain said Thursday. McDonald’s officials said that Taylor Farms, of Salinas, California, sent onions to one distribution facility, which led the fast-food chain to remove Quarter Pounder hamburgers from restaurants in several …

McDonald's says onions from California-based company are linked to E. coli outbreak
1 month, 4 weeks ago

McDonald's says onions from California-based company are linked to E. coli outbreak

NPR  

McDonald's says onions from California-based company are linked to E. coli outbreak toggle caption Mike Stewart/AP A California-based produce company was the source of fresh onions linked to a deadly E. coli food poisoning outbreak at McDonald’s, officials with the restaurant chain said Thursday. McDonald’s officials said that Taylor Farms, of Salinas, California, sent onions to one distribution facility, which …

E. coli Outbreak: McDonald's Takes Precautionary Measures
2 months ago

E. coli Outbreak: McDonald's Takes Precautionary Measures

Associated Press  

McDonald's assures customers that they can still order from their restaurants despite a deadly E. coli outbreak linked to its Quarter Pounders. The company has removed the Quarter Pounder from its menu in the 10 states where dozens of people were sickened, and is working closely with the government and cooperating with the investigation.

McDonald's tries to reassure customers after deadly E. coli outbreak
2 months ago

McDonald's tries to reassure customers after deadly E. coli outbreak

NPR  

McDonald's tries to reassure customers after deadly E. coli outbreak toggle caption Mike Stewart/AP McDonald’s worked Wednesday to reassure customers that its U.S. restaurants are safe as federal investigators tried to pinpoint the cause of a deadly E. coli outbreak linked to fast-food giant's Quarter Pounder hamburgers. McDonald's is known for its stringent food safety guidelines and protocols, said Chris …

McDonald's Denies E. coli Outbreak, Says Food is Safe
2 months ago

McDonald's Denies E. coli Outbreak, Says Food is Safe

CNN  

McDonald's has declared its food safe after an E. coli outbreak tied to Quarter Pounders in the western United States left one dead and 10 hospitalized. The company has stopped using the onions and quarter-pound beef patties in several states and is taking swift action to prevent the outbreak from spreading.

Americans keep turning their backs on McDonald’s
4 months, 3 weeks ago

Americans keep turning their backs on McDonald’s

CNN  

CNN — Inflation has caught up with McDonald’s, and budget-conscious Americans are looking elsewhere for their fast-food fix. McDonald’s on Monday reported that sales at US stores open at least a year fell 0.7% last quarter from the same period a year earlier, dragged down by fewer customers going to the fast-food company’s restaurants. McDonald’s isn’t alone: Starbucks, Burger King, …

These healthier McDonald’s items are getting the chop
5 months, 3 weeks ago

These healthier McDonald’s items are getting the chop

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald's is axing some …

Fast food wars are on! Now Burger King launches a $5 meal - and will introduce it before McDonald’s launches
6 months, 4 weeks ago

Fast food wars are on! Now Burger King launches a $5 meal - and will introduce it before McDonald’s launches

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Burger King is launching …

McDonald’s plans $5 US meal deal next month to counter customer frustration over high prices
7 months ago

McDonald’s plans $5 US meal deal next month to counter customer frustration over high prices

Associated Press  

McDonald’s plans to introduce a $5 meal deal in the U.S. next month to counter slowing sales and customers’ frustration with high prices. “We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising,” McDonald’s said in a statement Wednesday. McDonald’s said earlier this year that it was seeing fewer U.S. …

McDonald’s increases price of five menu items
1 year, 10 months ago

McDonald’s increases price of five menu items

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s is raising the price …

McDonald’s ends 2021 strong, but rising costs ding profit
2 years, 10 months ago

McDonald’s ends 2021 strong, but rising costs ding profit

Associated Press  

McDonald’s ended 2021 on a high note with U.S. customers spending more and fewer restaurant closures in Europe from coronavirus restrictions. McDonald’s reported adjusted earnings of $2.23 per share, 11 cents short of Wall Street expectations, according to analysts polled by FactSet. “But it certainly will pressure both margins and cash flow,” McDonald’s raised hourly pay for 36,000 U.S. employees …

Updated menu, celeb collaborations, pump McDonald’s sales
4 years, 1 month ago

Updated menu, celeb collaborations, pump McDonald’s sales

Associated Press  

McDonald’s U.S. sales roared back in the third quarter with new menu items and attention-grabbing celebrity collaborations. With new choices like spicy chicken nuggets and a meal deal promotion with rapper Travis Scott, McDonald’s exceeded most projections for the third quarter. Mason Smoot, McDonald’s chief U.S. restaurant officer, said drive-thru represents around 70% of McDonald’s sales in its top markets, …

In blow to Beyond Meat, McDonald’s develops its own plant-based meat
4 years, 1 month ago

In blow to Beyond Meat, McDonald’s develops its own plant-based meat

Live Mint  

McDonald’s Corp. announced it will develop its own line of faux meat, starting with a substitute burger, dealing a blow to Beyond Meat Inc. and Impossible Foods Inc. McDonald’s U.S. has been viewed as the potential crown jewel for up-and-coming faux meat makers like Beyond Meat and its competitor, Impossible Foods, which supplies Burger King with the patties for its …

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