YouTube is restricting some users from using ad blockers, says disable it or buy Premium plan

The tech industry is going through a tough phase, and YouTube is not immune to it. Notably, once users receive this warning, they will be left with two options on YouTube: either disable their ad blocker and allow ads to be displayed, or subscribe to YouTube Premium to eliminate all YouTube has also officially confirmed this crackdown and stated that these notifications are part of an experiment. "We're running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium," YouTube said in an statement received by BleepingComputer. YouTube has further clarified that if users fail to comply with the notification and continue to ignore the request to disable their ad blockers, the platform may temporarily block playback in "extreme cases." However, the recent crackdown follows YouTube's previous "small experiment" that began in May, during which the company started directly blocking ad blocker users from accessing the platform.