Super Bowl commercials: Mark Wahlberg ad for the Hallow prayer app, explained.
SlateYou may be thinking to yourself: Did Mark Wahlberg, of Transformers and the Funky Bunch, just tell me, in the middle of the biggest sporting event of the year, among commercials for Pringles and Mountain Dew Baja Blast, to pray? The ad ends with Wahlberg asking viewers to “join us in prayer this Lent.” Given that 30-second ads are running for 7 million bucks, it may seem surprising that a prayer app was able to afford such a major spot. But there’s also a weird focus on sports content: In one series, Brett Favre leads several sessions “meditating on the theme of resilience,” with comparisons between being sacked and getting knocked down in life. Wahlberg, though, flexes his celebrity, not only leading prayers but also ruminating on the power of his 2022 Catholic movie Father Stu, which he describes in one reading as “the most important film I’ve ever made.” The app gives you the option to listen to several monologues and short clips from the movie, including one from Mel Gibson. Caviezel is able to use his Hallow reading to not just urge listeners to take up the fight against child sex trafficking but also to use a Hallow link to reserve tickets to see Sound of Freedom—because “if millions of us come together to see this film, we could propel the movement to help save millions of children throughout the world.” Caviezel’s not the only Hallow star to have some intense politics.
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Christian ads fill Super Bowl with $20 million worth of spots
Daily Mail
Christian ads fill Super Bowl with $20million worth of spots from the billionaire-backed 'He Gets Us' commercials to Mark Wahlberg's Catholic meditation app
Daily Mail
Mark Wahlberg shares his faith in Super Bowl commercial for Catholic app Hallow: 'Stay prayed up'
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