Celebrity Apprentice Australia's latest season premieres to huge ratings
Daily MailCelebrity Apprentice Australia is officially a ratings winner. Celebrity Apprentice Australia's latest season premiered to huge ratings on Sunday, as 812,000 viewers tuned in to see Lord Alan Sugar run the boardroom The series won the night in the all-important 18-49 demographic group that is coveted by advertisers. Pictured: Wippa Celebrity Apprentice Australia pulled in 682,000 viewers across the five city capitals for the 'launch' portion of the episode. Despite Lord Alan Sugar admitting he had 'no idea' who any of the celebrities were, the cast including The Veronicas', Camilla Franks and Martha Kalifatidis managed to entice the interest of viewers. Stats: The show was split into 'launch' and the 'boardroom' sections for ratings purposes - a common practice used by networks to achieve an inflated number 'I've done this in the UK for the past 15 years, normally I'm faced with a bunch of people that I don't know, ordinary civilians.'