Brothers find success in Ningxia wine industry
1 year, 7 months ago

Brothers find success in Ningxia wine industry

China Daily  

Updated: May 12, 2023 By HU DONGMEI in Yinchuan and CHEN MEILING chinadaily.com.cn Brothers Shi Jian and Shi De made a fortune at the foot of Helan Mountain in the Ningxia Hui autonomous region by developing their own logistics business. The Helan Mountain wine-producing region produces 138 million bottles of wine each year and sells them in some 40 countries and regions, including France and Germany. Three years ago, the brothers rented a logistics station and worked as drivers, couriers, packers and customer service agents. Many young people have focused their energy on the wine industry as farmers, winemakers, tour guides and livestreaming anchors.

Wine  young  logistics  shi  industry  worked  ningxia  village  wine  region  mountain  helan  success  brothers

History of this topic

Ningxia focuses on ‘wine + cultural tourism’
2 months, 4 weeks ago

Ningxia focuses on ‘wine + cultural tourism’

China Daily  

Social media influencers and a media group visited the Helan Mountain East Foot wine region in Ningxia Hui autonomous region on Tuesday. Social media influencers and a media group visit the Helan Mountain East Foot wine region in Ningxia Hui autonomous region. The Helan Mountain East Foot region boasts a unique ecological environment, rich cultural heritage, and abundant tourism resources, …

Diplomats to explore Ningxia’s tourism and wine industry
1 year, 1 month ago

Diplomats to explore Ningxia’s tourism and wine industry

China Daily  

On Nov 20 to 22, the Ministry of Foreign Affairs will carry out visits in Ningxia Hui autonomous region. With the theme of "the Wine Industry on the Gobi Desert", over ten diplomats and representatives from foreign institutions in China, such as those of Ghana, Bulgaria, Japan, Australia, and Germany, will visit Ningxia to have a comprehensive experience of the …

Ningxia wine making a splash
1 year, 6 months ago

Ningxia wine making a splash

China Daily  

China Daily reporter Owen Fishwick examines a bottle of wine at the third China International Wine Culture and Tourism Expo held in early June. Since then, the Ningxia wine industry has risen to become China's eighth most valuable geographic indication brand, valued at 32 billion yuan, producing 138 million bottles annually, exporting to more than 40 countries worldwide and winning …

Raising glasses
3 years ago

Raising glasses

China Daily  

Ningxia has 211 wineries with a combined area of more than 36,600 hectares for grape cultivation. Changyu's award-winning Longyu label, which produces wine in the eastern foothills of Ningxia's Helan Mountain, is exported to 44 countries and regions, with nearly half of the sales to Europe, according to the company. Changyu general manager Sun Jian said all these factors have …

Raising glasses
3 years, 1 month ago

Raising glasses

China Daily  

Visitors to the global ProWein show in Dusseldorf, Germany, in 2016, examine products from the Changyu Wine Group. Changyu's award-winning Longyu label, which produces wine in the eastern foothills of Ningxia's Helan Mountain, is exported to 44 countries and regions, with nearly half of the sales to Europe, according to the company. Changyu general manager Sun Jian said all these …

In high spirits
3 years, 2 months ago

In high spirits

China Daily  

The design of wine bottles from Woerfeng Estate features the image of Helan Mountain. "In some way it is similar to the habit ancient Chinese people had of doing things after checking Tung Shing, a Chinese divination guide and almanac, and some ideas echo in I Ching, an ancient Chinese divination text. It is said envoy Zhang Qian of the …

In high spirits
3 years, 2 months ago

In high spirits

China Daily  

The design of wine bottles from Woerfeng Estate features the image of Helan Mountain. "In some way it is similar to the habit ancient Chinese people had of doing things after checking Tung Shing, a Chinese divination guide and almanac, and some ideas echo in I Ching, an ancient Chinese divination text. It is said envoy Zhang Qian of the …

Grape expectations
4 years, 1 month ago

Grape expectations

China Daily  

Yuanshi Vineyard in Ningxia's Helan Mountains is a Chinese-garden style winery, which is constructed using leftover quarry stones, abandoned firebricks and dead trees. The World Top 10 Most Promising Wine Tourism Destinations were revealed during the World Wine Tourism Forum in Yinchuan, capital of Northwest China's Ningxia Hui autonomous region, on Oct 22. Themed "In the wine capital, we embrace …

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