Travel influencers: The good, the bad and the downright ugly
CNNCNN — Amy Seder isn’t used to having the door slammed in her face. “If people are actively liking and commenting on influencers’ posts, it shows they’re getting inspired by the destination,” Keiko Matsuura, PR specialist at the Japan National Tourism Organization, tells CNN Travel. Kimron Corion, communications manager of Grenada’s Tourism Authority, says his organization has “had a lot of success engaging with micro-influencers who exposed some of our more niche offerings effectively.” Such engagement doesn’t come cheap though. “If comments are just emojis or slightly out of context, it indicates a bot,” says Anne Pedersen, the head of French travel website Atout France’s public relations. “With social media on the rise with regards to planning travel, we’re tapping into influencer partnerships which allows us to showcase Qatar from a variety of perspectives,” he says.
History of this topic
L.A. influencers post everything. It can make them 'easy marks'
LA Times
Luxury vacation posts on social media can stoke envy; how to travel without overspending.
Slate
From village to viral: India's heartland influencers reshape social media landscape
New Indian Express
Travel Influencer's Post on Taking Work-cations Has Internet Stressing on 'Real' Corporate Grind
News 18SA tourism campaigns turn to TikTok 'influencers', but does it work?
ABC
Centre issues guidelines to social media influencers to regulate promotions
The Hindu
How influencers are disrupting the marketing space in 2021
India TV News
Travel influencers encouraged to pay for their own holidays
The IndependentDiscover Related
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