Samsung Grabs Big Share In Over Rs 1 Lakh Smartphone Market; Buyers From Non-metro Cities Fuel Demand
News 18NEW DELHI: People from non-metro cities and smaller towns are spending more on smartphones and are now fueling the flagship smartphone demand in India. Samsung’s most premium flagship smartphone – Galaxy S22 Ultra – is claimed to be the most popular model in the Rs 100,000 plus category with 74% volume market share in March 2022, according to Counterpoint Research. Talking about the smartphone market in India, when it comes to buying smartphones that are above Rs 1 lakh, apart from Apple, it is only Samsung that commands a certain brand identity. The success of Galaxy S22 series also helped Samsung India claim the number 1 spot in the premium segment with 38% volume market share in March, 2022, according to Counterpoint Research. Samsung was India’s number 1 smartphone company in March 2022 with 22% volume market share and 27% value market share,” Counterpoint Research added.