Starbucks will spend $450m on 'Reinvention' plan that'll see Frappuccinos made 51 seconds faster
Daily MailThey accuse Starbucks of suppressing unions and wrongfully firing union advocates that they employ Union protestors gathered outside the meeting to make their voices heard, as they want investors to know their struggles Executives now seek to invest in drive-thru stores and move away from their traditional caf Starbucks revealed a new 'Reinvention' plan at an investors meeting on Tuesday that will overhaul the way the company runs Starbucks unveiled a 'Reinvention' plan on Tuesday to overhaul their current stores with speedier technology and implement new stores that will only offer delivery services and a drive-thru. The 'Reinvention' plan will also include a new rewards system called Starbucks Odyssey and seek to automate much of the coffee-making without any cuts to employees, outgoing Chief Operating Officer John Culver said. Starbucks founder Howard Schultz speaks to investors at Starbucks Investors Day, where he announced the company's 'Reinvention' plan to create growth John Culver, North America group president and chief operating officer, introduces the Siren System, an overhaul of equipment used to make drinks and prepare food in stores Starbucks employees who support unionization protest in the company's hometown ahead of Investor Day, in Seattle The company has seen an explosion in drinks sales and attributes much of that to Gen-Z becoming enamored with heavily customized cold drinks. Joe Gormley, equipment development team senior manager, right, demonstrates a Clover Vertica, a single-serve on-demand coffee maker One union worker who protested outside the headquarters said the company should look to hire new employees instead of upgrading their machinery The group is the most prominent in the fight to unionize Starbucks stores across the country, and have so far been responsible for 244 of 8,900 corporate-owned Starbucks locations unionizing.