Cadbury shrinks Dairy Milk bars as inflation bites

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Cadbury has reduced the size of Dairy Milk sharing bars by 10 per cent, passing the impact of soaring costs to customers as inflation continues to bite. We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs Mondelez US-based Mondelez said the ‘shrinkflation’ – reducing the size of a product but keeping its price the same in order to improve profitability – was the first for Dairy Milk in a decade. A Mondelez spokesman said: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation. “We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”