The Super Bowl Halftime Show Spurred Unoriginal 'DEI' Digs — But We Know What They're Really Saying
1 month, 2 weeks ago

The Super Bowl Halftime Show Spurred Unoriginal 'DEI' Digs — But We Know What They're Really Saying

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LOADING ERROR LOADING Kendrick Lamar’s highly-anticipated Super Bowl LIX Halftime Show on Sunday night brought a lot of excitement and joy to fans and music lovers across the globe. But the performance also prompted attacks from some calling it a “DEI halftime show” — an uninspired charge similar to President Donald Trump’s recent crusade against diversity, equity and inclusion, or DEI, practices. Other right-wingers opted to weaponize the term DEI by labeling the Super Bowl performance, which celebrated aspects of Black culture, as an example of “DEI.” People on X, formerly Twitter, have since pointed out that the DEI-related messaging surrounding the halftime show seems clear: DEI, for many, is code word for Black people. pic.twitter.com/KvfFob56Hl — Harry Sisson February 10, 2025 Other X users called some of the DEI attacks hypocritical, since some critics complained about a lack of racial diversity in Lamar’s performance, which spotlighted Black dancers and other prominent Black stars like singer SZA, tennis legend Serena Williams and actor Samuel L. Jackson. I just hope you respect the art form.” Rap mogul Jay-Z, whose Roc Nation company served as co-executive producers of the halftime show, previously said in a statement announcing Lamar as the headliner that the Compton rapper has the “ability to define and influence culture globally.” Lamar has long used his music as a vehicle for storytelling about different Black experiences in America — and this year’s Super Bowl performance was no different.

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