Black Friday goes digital as Americans rack up $10bn worth of online purchases
The IndependentThe latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Americans spent a staggering $10bn online shopping on Black Friday while in-store purchases continued to dip, according to analysts. “Crossing the $10bn mark is a big e-commerce milestone for Black Friday, for a day that in the past was more anchored towards in-store shopping,” Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. “And with consumers getting more comfortable with everything from mobile shopping to chatbots, we have tailwinds that can prop up online growth for Black Friday moving forward.” Between the hours of 10 a.m. and 2 p.m., shoppers spent $11.3m every minute with consumers purchasing more home appliances and furniture online, the company announced. Shoppers walk along Fifth Avenue, Friday 29 November 2024 in New York Online-only retailers like Shein and Temu saw a growth in sales in the seven days through Friday compared to a year earlier, Reuters reported.