Apple may have retired iTunes, but it trained us for what's next
ABCiTunes is dead, but the all-you-can-eat culture of music consumption it helped prepare us for shows no sign of faltering. Burn" was an early slogan, but the "hacker" sentiment implied in the phrase bears little resemblance to the bloated software iTunes became, nor the corporate players like Spotify and Tidal it paved the way for. iTunes and later the iTunes Music Store will be remembered as an "iconic" part of music history, predicted Dr Sophia Maalsen, a University of Sydney lecturer and the author of The Social Life of Sound. Dr Nicolas Suzor, who researches digital copyright at the Queensland University of Technology, said that on iTunes, like many other online stores, "you're never buying the music". To maintain a music collection on the service meant constant frustrations with Apple's software updates, just like using Spotify today requires you to manoeuvre past playlists called "cinematic chillout" and "gentle classical: from dusk till dawn".
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