Competition watchdog begins review of supermarket loyalty pricing

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. So it’s good news that the Government has accepted the CMA’s recommendation to strengthen the law in this area.” This latest update by the CMA reinforces how important unit pricing can be to help shoppers identify which products offer the best value on the supermarket shelf. head of food policy Sue Davies said: “This latest update by the CMA reinforces how important unit pricing can be to help shoppers identify which products offer the best value on the supermarket shelf. It’s crucial that progress on this comes as quickly as possible but that supermarkets in a position to make positive changes now – such as adding unit pricing to products on promotion – don’t wait for the rules to change.” The CMA said in July that not all retailers were displaying prices as clearly as they should, which could be hampering people’s ability to compare products, following its investigation into how competition was working across the grocery retail market. The DBT said proposed changes will ensure unit pricing is consistently applied, including to promotions and special offers, to help consumers compare products easily and identify which items represent the best value.