Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Zheng Tao, director of Qianwei Hantang Apparel Co in Caoxian, displays yunjian, part of hanfu attire, to visitors. ZHAO RUIXUE/CHINA DAILY "We conducted research on hanfu among college students, finding that eight out of every 10 students like hanfu, which represents big market potential," Zheng said. "They used to design ancient costumes for film actresses," he said, adding that these designers are familiar with history and culture, which will help them come up with good ideas for hanfu. With young people's efforts to create original designs and build brands, Daiji has rapidly entered the mid- and high-end hanfu market, claiming 30 percent of the hanfu sold via online platforms, data from the town government show. Hanfu businesses in the town are Li said, "As more and more foreigners and Chinese living overseas like hanfu, we are developing cross-border e-commerce platforms to expand our overseas markets."

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Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago
Traditional culture drives rural vitalization
1 year, 4 months ago

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