The hard truth of soft power behind Nezha, Black Myth
MA XUEJING/CHINA DAILY The rise of China's soft power comes as no surprise. Finally, as if to crescendo this momentum, a report from a prestigious London-based institution announced that China's soft power has not only climbed to second place among the 193 UN member states evaluated but also achieved significant growth in six of the eight "pillars of soft power" and two-thirds of specific metrics listed by Brand Finance. This reflects the international community's confidence in China's development prospects, and suggests that the Chinese wisdom of "development as the ultimate truth" applies equally to soft power cultivation. Brand Finance CEO David Haigh rightly attributes China's soft power rise to sustained investments in economic appeal, cultural engagement and governance stability. Amid discussions on how turbulent geopolitics might reshape global soft power dynamics, one correlation seems plausible: future evaluation frameworks may marginalize ideological biases, while soft power as a substitute for warfare must retreat.
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