Roxy Jacenko moves into new $18million office space in Beaconsfield

Roxy Jacenko is leaving her famous Sweaty Betty PR headquarters in Paddington that has been the centre of her publicity and retail empire for more than a decade. The Paddington office, which Jacenko bought outright eight years ago for $2.6million, is now worth an estimated $10million, and will remain Sweaty Betty's financial hub with portions of the building to be leased to other businesses. End of an era: The Paddington office, which Jacenko bought outright eight years ago for $2.6million, is now worth an estimated $10million, and will remain Sweaty Betty's financial hub with portions of the building to be leased to other businesses Luxury: She intends to hold onto her old office building in Paddington, which was designed by acclaimed interior designers Blainey North, and is in the process of leasing it out Jacenko said she was practically forced out of the Paddington premises because the storage area could not accommodate the rapid growth of her two kids' brands. Her new office in Beaconsfield has a warehouse with an Amazon-style 'pick and pack' area where Pixie's Bows and Pixie's Pix products can be stored and shipped with ease without the need for a third-party distributor Empire: In addition to her flagship firm Sweaty Betty, Jacenko runs influencer agency Ministry of Talent, candle brand XRJCelebrations, children's accessorises label Pixie's Bows - named for her 10-year-old daughter Pixie Curtis - plus toy brand Pixie's Pix 'To think I was in a 100sqm space some 18 years ago as a ballsy wannabe publicist and I can be back here in such a large space housing so many brands I have developed is exciting,' she said. Moving on: Jacenko's years at the Paddington HQ weren't without their troubles, with the premises infamously being targeted by vandals at one occasion, which is why she has decided to not disclose her new business address Chic: 'It's no longer just about whose boardroom has the better custom carpet and whose offices look better,' Jacenko said.