Elon Musk put new limits on tweets. Users and advertisers might go elsewhere

Elon Musk has put new limits on Twitter, the latest drastic change to the social media platform that could further drive away advertisers and undermine its cultural influence as atrendsetter. But Twitter owner Elon Musk has put new limits on his digital town square, the latest drastic change to the social media platform that could further drive away advertisers and undermine its cultural influence as a trendsetter. “By sending users elsewhere, Musk is killing the main proposition Twitter has had for advertisers — a highly engaged user base, especially around news and events.” Musk recently hired longtime NBCUniversal executive Linda Yaccarino as Twitter’s chief executive to try to win back advertisers annoyed by a host of changes since Musk bought the platform for $44 billion last year. Many unverified users are “going to hit that limit fast,” said Enberg, because most Twitter users are consuming, not creating posts, and “typically scroll through an enormous number of tweets in a short period of time.” Business Twitter advertiser pause widens as General Mills taps the brakes General Mills Inc., said it’s pausing ads on Twitter, joining Pfizer Inc., Audi and other brands rethinking their presence on the platform now that Elon Musk has taken over.