Apple CEO Tim Cook believes that AR will be bigger than the iPhone, but building a device won't be easy
8 years ago

Apple CEO Tim Cook believes that AR will be bigger than the iPhone, but building a device won't be easy

Firstpost  

While most of the buzz in the technology space surrounds virtual reality, Apple appears to be focussing entirely on augmented reality. Reports suggest that Apple thinks AR is ‘the next big thing’. The closest anyone has come to an AR experience for the masses is Niantic with Pokémon Go, though even that isn’t a very good example of the true potential of AR. Judging by Apple’s hiring trends, Apple’s real work on AR only started in 2015, when it hired Mike Rockwell to head its AR division. Rockwell ran the ‘new hardware and new technology group’ at Dolby and also consulted for a firm that sold AR headsets before joining Apple.

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History of this topic

Apple's AR Glasses Might Be 3-5 Years Away Due To Technical Challenges, Here's What We Know
3 months, 1 week ago

Apple's AR Glasses Might Be 3-5 Years Away Due To Technical Challenges, Here's What We Know

ABP News  

Apple might be in the works to make augmented reality glasses to rival Google, Meta, and Samsung, who have shown some amount of progress towards the development of the product. Despite making strides in the wearables market with the launch of the Apple Vision Pro this year and a new initiative named 'Atlas,' the company’s augmented reality glasses might still …

A computer on your face? Snap and others still trying to make augmented reality glasses a reality
6 months, 1 week ago

A computer on your face? Snap and others still trying to make augmented reality glasses a reality

LA Times  

Evan Spiegel, chief executive of Snap Inc., speaks onstage during the Snap Partner Summit 2024 on Tuesday in Santa Monica. Augmented reality glasses from Los Angeles-based tech company Snap Inc. What people can do with AR glasses remains limited. “It could change at any time, and if it does change … we’re ready to go.” Dominguez said the company envisions …

Apple's AR goggles seen as a booster to innovation
9 months, 1 week ago

Apple's AR goggles seen as a booster to innovation

China Daily  

By MA SI | CHINA DAILY | Updated: 2024-06-12 07:04 Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for …

Apple Vision Pro: The slow and steady rise of mixed reality technology
1 year ago

Apple Vision Pro: The slow and steady rise of mixed reality technology

The Hindu  

When Apple unveiled its Vision Pro in June 2023, it called the device a “revolutionary spatial computer”. The integration brought Oculus’s VR headsets 3D capabilities, which enabled it to build products both for VR and AR, in effect creating a mixed reality headset. While there are some first-generation bugs, this device offers an upgraded alternative to Meta’s top-of-the-line Quest Pro …

Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’
1 year, 1 month ago

Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’

Firstpost  

Apple’s highly anticipated Vision Pro headset hit stores last Friday, ushering in what the tech giant envisions as the era of “spatial computing.” Apple sees the Vision Pro as a transformative product on par with the groundbreaking iPhone of 2007, the Vision Pro aim to redefine human interaction with technology, bridging the physical and virtual worlds. Industry consultant Cathy Hackl, …

Is Apple changing how developers describe AR and VR apps? DEETS inside
1 year, 2 months ago

Is Apple changing how developers describe AR and VR apps? DEETS inside

India TV News  

In the latest update for Xcode, Apple has advised developers not to use terms like AR and VR when describing their new apps for the recently announced Vision Pro mixed reality headset. Guidelines for Launching Vision Pro Apps According to 9to5Mac, the tech giant has outlined various recommendations and requirements for developers looking to submit Vision Pro apps to the …

Augmented reality - Transforming the way we experience real estate
1 year, 4 months ago

Augmented reality - Transforming the way we experience real estate

Hindustan Times  

In the constantly evolving world, technology has become an integral part of our lives. With the advent of AR, the way we explore real estate properties is undergoing a key shift. While AR has immense potential, it faces challenges in the Indian real estate market. Real estate companies that fully embrace this technology will gain a competitive edge, offering innovative …

Skeptical about VR goggles? How Apple and Disney could create the future of entertainment
1 year, 9 months ago

Skeptical about VR goggles? How Apple and Disney could create the future of entertainment

LA Times  

When Apple announced its long-awaited augmented reality headset, Vision Pro, earlier this month, part of the pitch was that these “Ready Player One”-esque goggles would change how we consume entertainment. “When I watch ‘Ted Lasso,’ I want to watch it with my wife, sharing the same screen,” said Wagner James Au, the author of the forthcoming book “Making a Metaverse …

Apple Vision Pro: Can it really buck the trend of augmented reality flops?
1 year, 9 months ago

Apple Vision Pro: Can it really buck the trend of augmented reality flops?

BBC  

Apple Vision Pro: Can it really buck the trend of augmented reality flops? The US technology giant's first foray into mixed-reality headsets – which it has termed "spatial computing" – has been seen by some as the impetus for a new revolution in wearable technology. "For the past 20 or 30 years, or since the late 80s, or early 90s, …

Will Apple’s sleek new VR goggles be the ones to capture users?
1 year, 9 months ago

Will Apple’s sleek new VR goggles be the ones to capture users?

Al Jazeera  

If the new device turns out to be a niche product, it would leave Apple in the same bind as other major tech companies. After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles — dubbed “Vision Pro” — at the US company’s annual developers’ conference held on a park-like campus in Cupertino, California, that …

Apple delays release of AR glasses indefinitely, according to Bloomberg News
2 years, 2 months ago

Apple delays release of AR glasses indefinitely, according to Bloomberg News

India TV News  

According to Bloomberg News on Tuesday, Apple Inc. has decided to delay the release of its thin augmented reality glasses indefinitely owing to technical difficulties, but it still intends to introduce its first mixed reality headset this year. According to Bloomberg, the mixed-reality headset from the iPhone maker, which blends augmented and virtual reality, will debut at this year's spring …

Apple AR glasses postponed, mixed-reality headset on the way: Report
2 years, 2 months ago

Apple AR glasses postponed, mixed-reality headset on the way: Report

Live Mint  

Apple has reportedly postponed the launch of its first augmented-reality glass due to technical challenges. However, the company is still planning to bring a lower-cost version of the mixed-reality headset as soon as 2024 or early 2025, a Bloomberg report says. The company is betting that AR and VR devices could be a major moneymaker, but the technical challenges of …

Apple's 'Game Changing' Mixed Reality Headset May Be Unveiled In January 2023: Analyst Kuo
2 years, 9 months ago

Apple's 'Game Changing' Mixed Reality Headset May Be Unveiled In January 2023: Analyst Kuo

ABP News  

The much-anticipated mixed reality headset by Apple which is likely to be launched next year in January will be a "game-changer" in the augmented reality and virtual reality market, says famed Apple analyst Ming Chi-Kuo. In a note published in Medium, an industry reliable analyst from TF International Securities said that Meta’s VR hardware investment cut will benefit other VR …

Apple AR/MR headset set to launch in January 2023- Here is everything you must know
2 years, 9 months ago

Apple AR/MR headset set to launch in January 2023- Here is everything you must know

India TV News  

Apple is reportedly working to release its augmented reality -mixed reality headset, the first of its kind in January 2023. Ming-Chi Kuo, an analyst of Apple, states that it has a vast potential demand in the Chinese market and "Apple AR/MR, which will likely be released in January 2023, will also favour the continued rapid growth of the headset sector". …

Apple's AR glasses will be launched in 2024, along with a second-gen VR headset
2 years, 9 months ago

Apple's AR glasses will be launched in 2024, along with a second-gen VR headset

Firstpost  

Apple has been betting big on augmented reality and virtual reality. There is a lot of chatter going around Apple’s rumoured mixed reality headset, which is expected to combine both AR and VR technologies into a single device. According to Haitong International Tech Research analyst Jeff Pu, Apple’s AR glasses will be announced in late 2024. What we do know …

Apple’s VR Headset Gets Closer to Actual Reality
2 years, 10 months ago

Apple’s VR Headset Gets Closer to Actual Reality

Wired  

Goodbye iPod, hello Eyes Pod. The upcoming headset uses both virtual-reality and augmented-reality tech, and while Apple is also expected to announce a pair of AR-only glasses someday, they’re not as far along. Here’s what else happened this week: Qualcomm Gets Some New Guts On Friday, the American tech giant announced some new chipsets that should soon be making their …

Metaverse to Help Virtual Reality Headset Market Reach 14mn Units in 2022
3 years, 1 month ago

Metaverse to Help Virtual Reality Headset Market Reach 14mn Units in 2022

News 18  

The buzz around Metaverse has somewhat revived the dull augmented/virtual reality market and in 2022, the AR/VR device shipments is likely to reach 14.19 million units, compared to 9.86 million in 2021 which is a year-over-year increase of 36 per cent, a new report has shown. However, the AR/VR device market has yet to experience explosive growth due to two …

VR, AR headset shipments to grow 10 times by 2025, report says
3 years, 2 months ago

VR, AR headset shipments to grow 10 times by 2025, report says

The Hindu  

Virtual Reality and Augmented Reality headset shipments are expected to grow about 10 times to 105 million units in 2025 from 11 million units in 2021, according to a report by Counterpoint research. The firm stated that the adoption of VR headsets gained pace in 2020 and 2021, boosted by Oculus Quest 2’s performance in the consumer segment, and DPVR …

Apple Glasses effect? Google may be working on own AR smart glasses
3 years, 2 months ago

Apple Glasses effect? Google may be working on own AR smart glasses

India Today  

Apple is making some serious inroads in establishing itself as an AR company by reportedly hiring key people from Meta. But while the first implementation of Apple’s AR technology is expected sometime in 2022 in the form of AR Glasses, Google is upping the ante with its new project. According to a report, Google is working on a new set …

Apple Said to Have Hired Meta's AR Communications Lead
3 years, 2 months ago

Apple Said to Have Hired Meta's AR Communications Lead

News 18  

Apple is working on the most advanced chips for its unannounced AR/VR headset and now a new report has claimed that the iPhone maker has hired Andrea Schubert, Meta’s communications lead for its Augmented Reality products. In the latest edition of ‘Power On’ newsletter Mark Gurman said Apple is building out parts of its team that will handle the launch …

What we know about Apple’s AR headset
3 years, 3 months ago

What we know about Apple’s AR headset

Live Mint  

According to Ming-Chi Kuo, one of the best-known Apple watchers and commentators in the world, Apple's much-awaited first Augmented Reality headset will be released sometime near the fourth quarter of 2022. Apple's AR projects Apple is rumored to be working on at least two AR projects that include an augmented reality headset, followed by a sleeker pair of augmented reality …

Explained: Augmented reality, and how artists and institutions used it to make culture an at-home experience during the pandemic
3 years, 8 months ago

Explained: Augmented reality, and how artists and institutions used it to make culture an at-home experience during the pandemic

Firstpost  

If visitors could no longer go the artworks, maybe AR could help bring the artworks to them. Apple’s [AR>T initiative, curated by the New Museum, saw it conduct public art walks in Central Park, New York City, where viewers were led to various locations around the park where specific artworks had been installed, and used their phones to experience the …

Apple AR headset will launch in second half of 2022, says analyst
3 years, 9 months ago

Apple AR headset will launch in second half of 2022, says analyst

India Today  

Apple’s ambitious augmented reality headset may be coming through in the second quarter of 2022, renowned analyst Ming-Chi Kuo has predicted in his latest note. In his note obtained by 9to5Mac.com, Kuo predicted the Apple AR headset, due for launch in Q2 2022, will offer a “video see-through experience”. Apple’s AR headset will not just offer augmented reality-powered content, but, …

World of AR: Apple and Snap pick up where Pokemon Go left off
3 years, 9 months ago

World of AR: Apple and Snap pick up where Pokemon Go left off

Live Mint  

First there was Pokemon Go. So it was telling when Apple’s counsel cited an internal board presentation in which the Fortnite maker indicated the need to act quickly before AR took off and further entrenched the App Store’s high fee structure. The fact that Epic then sued the world’s most powerful company speaks to how seriously Epic is taking AR’s …

Apple May Bring AR Contact Lenses in 2030s In Move Towards Invisible Computing Era: Kuo
4 years ago

Apple May Bring AR Contact Lenses in 2030s In Move Towards Invisible Computing Era: Kuo

News 18  

Apple analyst Ming-Chi Kuo has predicted the company’s future plans for its Augmented Reality products. The TF Securities analyst, in a research note shared with MacRumours, said that the Cupertino-based giant will release its AR contact lenses in the 2030s, further stating that the lenses will bring electronics from the era of “visible computing” to “invisible computing.” Kuo said that …

Apple's AR/ VR Headsets Will Be Expensive, Niche Products: Here's What We Know So Far
4 years, 2 months ago

Apple's AR/ VR Headsets Will Be Expensive, Niche Products: Here's What We Know So Far

News 18  

Apple has been reported to be working on a virtual reality headset and/ or an augmented reality device multiple times in the recent past. Apple analyst Ming-Chi Kuo, in a research note earlier this month, said that the company is working on an augmented reality device and now, a Bloomberg report has said that the company’s first VR headset will …

Apple preparing to launch expensive virtual reality headset that will be followed by smart ‘AR glasses’, report claims
4 years, 2 months ago

Apple preparing to launch expensive virtual reality headset that will be followed by smart ‘AR glasses’, report claims

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple is planning to launch an expensive, niche virtual reality headset ahead of …

Apple Watch on Your Face: Zuckerberg Says Rumoured Apple Glass AR Tech is Not 'Compelling'
4 years, 6 months ago

Apple Watch on Your Face: Zuckerberg Says Rumoured Apple Glass AR Tech is Not 'Compelling'

News 18  

It isn’t everyday that you have a Big Tech CEO taking a rather well phrased dig at a fellow tech giant. Yesterday, on the sidelines of unveiling Facebook’s new Oculus Quest 2 untethered portable AR headset, company chief Mark Zuckerberg seemingly took a shot at Apple’s purported augmented reality project, which has appeared in leaks as Apple Glass. Talking about …

Apple AR Glasses with HD display and new OS might debut in March 2021
4 years, 10 months ago

Apple AR Glasses with HD display and new OS might debut in March 2021

Firstpost  

Apple’s long-rumoured augmented reality glasses are likely to be released as early as March 2021. The latest rumour comes days after analyst Ming-Chi Kuo had revealed that Apple’s AR glasses will not be launched any time before 2022. 👀 Will be showing you soon 🤫 https://t.co/0GaOYDA5N8 — jon prosser May 15, 2020 As per a report in MacRumors, Apple Glasses …

A Modest iPad Update Holds the Key to Apple's AR Future
5 years ago

A Modest iPad Update Holds the Key to Apple's AR Future

Wired  

This week, Apple debuted a new iPad Pro. But at this point Apple’s AR ambitions are hardly speculative; a brisk stroll through the innards of the company’s iOS 13.1 and Xcode 11 last fall referenced a set of smart glasses. “I fully expect each of Apple's emerging AR technologies to be dry runs for whatever future headset they're building,” says …

Apple to release its first AR headset in 2022 followed by AR glasses in 2023: Report
5 years, 4 months ago

Apple to release its first AR headset in 2022 followed by AR glasses in 2023: Report

Firstpost  

According to the report, Apple’s AR headset is codenamed N301 and looks like a slim version of the Oculus Quest VR headset This has been rumoured for a long time and now we finally have some timeline to go with it as well. Apple is expected to be releasing its first AR headset in 2022 which will be followed by …

Apple and the curious case of the vanishing computer
5 years, 4 months ago

Apple and the curious case of the vanishing computer

Deccan Chronicle  

It is no secret that Apple is hard at work on Augmented Reality and with every iPhone launch, the company is pushing hard to get this technology to get mass adopted as soon as possible. Recently, a report by the world’s most accurate Apple insider, Ming-Chi Kuo shared some details about the company’s upcoming AR glasses project by claiming that …

Apple applies for two new AR patents adding fuel to speculation over its first-ever headset
5 years, 6 months ago

Apple applies for two new AR patents adding fuel to speculation over its first-ever headset

Daily Mail  

More details have surfaced regarding an augmented reality headset that is reportedly being developed by Apple. Apple has introduced two new patents for AR technology that have added fuel to rumors that it is developing a first-of-its-kind headset Apple has increasingly moved into augmented reality technology. In 2017, it launched AR Kit, an augmented reality platform for developers to create …

5 AR smartphone games to transport you into a virtual world
5 years, 8 months ago

5 AR smartphone games to transport you into a virtual world

Live Mint  

New Delhi: There’s hardly anyone who would not have heard of Pokemon Go, the sensational augmented reality mobile game developed and published by Niantic Inc. for iOS and Android devices. Google’s Ingress wasn’t quite as popular as the other two games, but it provided the framework for Niantic Labs to build Pokemon Go. Jurassic World Alive Unlike in films like …

Why AR is the next big thing in gaming
5 years, 11 months ago

Why AR is the next big thing in gaming

Live Mint  

A recent report by Ericsson Consumer Lab suggests that augmented reality will take gaming to the next level. Two out of three participants said they were interested in AR gaming but one in three said “holding a mobile device is not good enough for AR gaming”. While virtual reality gaming transports a person into a three-dimensional environment through a headset …

Why AR is the next big thing in gaming
5 years, 11 months ago

Why AR is the next big thing in gaming

Live Mint  

A recent report by Ericsson Consumer Lab suggests that augmented reality will take gaming to the next level. Two out of three participants said they were interested in AR gaming but one in three said “holding a mobile device is not good enough for AR gaming”. While virtual reality gaming transports a person into a three-dimensional environment through a headset …

Apple AR glasses to launch by 2020 as iPhone accessory: Apple analyst Ming-Chi Kuo
6 years ago

Apple AR glasses to launch by 2020 as iPhone accessory: Apple analyst Ming-Chi Kuo

Firstpost  

The mass-production of the AR glasses might begin in the fourth quarter of 2019. As per a report by Macrumors, Apple analyst, Ming-Chi Kuo states that the AR glasses by Apple will be out in the market as accessories for the iPhone and mainly play the role of the display while being connected to the iPhone wirelessly. Though the device …

Apple Could be Developing AR-Headset to Work With iPhone: Report
6 years ago

Apple Could be Developing AR-Headset to Work With iPhone: Report

News 18  

Apple could be planning to develop an Augmented Reality -based headset that would work alongside an iPhone to enable users experience an environment where computer images are overlaid on the real world. "The iPhone-maker is exploring building an AR headset, something that sources told CNET the company is hoping to release in roughly the next year," the report said. "Sources …

6 best AR games for iPhone and Android
6 years, 6 months ago

6 best AR games for iPhone and Android

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Pokemon GO: Free, Google Play Store open image in gallery You’ll no doubt …

Google IO 2018: Google announces ARCore 1.2 with support for certain iOS devices
6 years, 10 months ago

Google IO 2018: Google announces ARCore 1.2 with support for certain iOS devices

Firstpost  

For the uninitiated, ARCore is Google’s platform for building augmented reality experiences and was launched roughly three months ago. On day 2 of the Google I/O developers conference, Google introduced a new version of its augmented reality software development kit named ARCore 1.2. For the uninitiated, ARCore is Google’s platform for building augmented reality experiences and was launched roughly three …

WHAT COMPANIES ARE WORKING ON AUGMENTED REALITY GLASSES?
7 years ago

WHAT COMPANIES ARE WORKING ON AUGMENTED REALITY GLASSES?

Daily Mail  

Last year, Snap unveiled its next generation of Spectacles, which are its first to feature augmented reality Augmented reality glasses have seen a resurgence in desirability, with a host of firms working to develop their own technology. Bose recently joined a quickly growing list of tech companies that are building augmented reality eyeglasses. Secretive startup Magic Leap began working on …

Failed AR wearable Google Glass could make a comeback in the future: Report
7 years ago

Failed AR wearable Google Glass could make a comeback in the future: Report

Firstpost  

Google Glass was introduced with much fanfare in 2014. The failed eye-wearable Augmented Reality device could make a comeback as the AR technology improves, a top company executive has hinted. According to a report in The Telegraph, Rick Osterloh, Head of Google’s Hardware Division, said hi-tech glasses were “very interesting to us”. “We’re trying to determine what the best future …

ASUS Zenfone AR review: A flagship ahead of its time!
7 years, 6 months ago

ASUS Zenfone AR review: A flagship ahead of its time!

Deccan Chronicle  

Seeking a flagship device? Out came ASUS’s first AR smartphone, ready with Tango and aimed for developers around the world who are looking to work in the AR space. An AR smartphone is specially built for Augmented Reality and ASUS’s Zenfone AR is one of the first smartphones to sport the technology that is required by Google’s Tango and AR. …

Google launches tools to make augmented reality apps, setting up showdown with Apple
7 years, 6 months ago

Google launches tools to make augmented reality apps, setting up showdown with Apple

Live Mint  

San Francisco: Alphabet Inc.’s Google on Wednesday unveiled tools to make augmented reality apps for mobile devices using the Android operating system, setting up its latest showdown with Apple Inc.’s iPhone over next-generation smartphone features. “And this is one of those huge things that we’ll look back at and marvel on the start of it.” Apple and Google have had …

Google to take on Apple over augmented reality technology with launch of ARCore SDK
7 years, 6 months ago

Google to take on Apple over augmented reality technology with launch of ARCore SDK

Firstpost  

Google said in a blog post that it hoped to make ARCore available to at least 100 million users, but did not set a date for a broad release. Alphabet Inc’s Google on Wednesday unveiled tools to make augmented reality apps for mobile devices using the Android operating system, setting up its latest showdown with Apple Inc’s iPhone over next-generation …

Are consumers ready to give augmented reality a try?
7 years, 6 months ago

Are consumers ready to give augmented reality a try?

Associated Press  

NEW YORK — You might have gotten a taste of “augmented reality,” the blending of the virtual and physical worlds, as you chased on-screen monsters at real-world landmarks in last year’s gaming sensation, “Pokemon Go.” Upcoming augmented reality apps will follow that same principle of superimposing virtual images over real-life settings. While “Pokemon Go” didn’t require special hardware or software, …

Apple Bets the Future of Augmented Reality Will Be on Your Phone
7 years, 7 months ago

Apple Bets the Future of Augmented Reality Will Be on Your Phone

Wired  

The AR revolution will come not with a bang but a tape measure. Matthew Miesnieks, a VC who led a team researching AR within Samsung,1 calls ARKit “the biggest thing that’s happened to the AR industry since it began,” and he’s not alone in his enthusiasm. By getting AR in the hands of millions of iPhone users, Apple is poised …

Next big leap for Apple? - augmented reality
7 years, 7 months ago

Next big leap for Apple? - augmented reality

Associated Press  

SAN FRANCISCO — Apple’s iPhone may be ready for its next big act — as a springboard into “augmented reality,” a technology that projects life-like images into real-world settings viewed through a screen. “This is one of those huge things that we’ll look back at and marvel on the start of it,” Apple CEO Tim Cook told analysts during a …

Apple’s next big leap might be into augmented reality
7 years, 7 months ago

Apple’s next big leap might be into augmented reality

Associated Press  

SAN FRANCISCO — Apple’s iPhone may be ready for its next big act — as a springboard into “augmented reality,” a technology that projects life-like images into real-world settings viewed through a screen. “This is one of those huge things that we’ll look back at and marvel on the start of it,” Apple CEO Tim Cook told analysts during a …

Apple's ARKit demos give a trippy taste of our mixed reality future
7 years, 8 months ago

Apple's ARKit demos give a trippy taste of our mixed reality future

Wired  

While large portions of the internet get excited about whether the upcoming iPhone has an OLED screen with an embedded fingerprint scanner, wireless charging or how many blades it has – sorry, we mean cameras – developers are mainly excited about one thing: augmented reality. At Apple's Worldwide Developer's Conference in June, the company announced an augmented reality developer API …

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