How DraftKings Gets an Edge from AI
Bloomberg00:00 With millions of customers using its products. DraftKings has huge amounts of data to analyze data that Lieberman, Ellingson and their teams can observe in real time at the company's network operations center. Many states have seen a sharp rise in calls to problem gambling helplines since legalizing sports wagering companies are under pressure to show they're supporting responsible behavior and not feeding addictions. So we have millions of data points and you know, some of those data points are our communications with our customer service agents and our VIPs and with the with labs becoming more and more intelligent, we're able to review those, categorize them and send people over to our player protection team and they can evaluate whether somebody needs outreach or not. That's a really critical use case, but we have used it a lot throughout the organizations innovation based company.
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