ICC announces BYJU'S as global partner until 2023
3 years, 11 months ago

ICC announces BYJU'S as global partner until 2023

India TV News  

The International Cricket Council has announced Indian edu-tech company BYJU'S as its global partner from 2021 to 2023. The three-year agreement will see BYJU'S partner all ICC events over the period, including the forthcoming men's T20 World Cup in India and the women's World Cup in New Zealand. As a global partner, BYJU's will have extensive in-venue, broadcast, and digital rights across all ICC events. In addition to the integrated brand presence at some of the world's biggest sporting events, BYJU's will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns.

India Indian Icc Partner Byju Global Partner  partner  byjus  indian  icc  company  2023  life  cricket  learning  global  world  announces

History of this topic

Byju Raveendran writes about the ‘storm’ Byju’s survived in 2022
2 years ago

Byju Raveendran writes about the ‘storm’ Byju’s survived in 2022

Live Mint  

Byju Raveendran summarised his feelings on the year 2022 by using a passage from the 2002 book Kafka on the Shore by Japanese author Haruki Murakami. That’s what this storm’s all about.” Byju's founder sent a year-end email to his staff members. However, the company broke records in terms of ambition and execution, creating India's largest physical distribution networks for …

Byju's seeks to terminate jersey sponsorship deal with BCCI; kit sponsor MPL also wants to exit
2 years ago

Byju's seeks to terminate jersey sponsorship deal with BCCI; kit sponsor MPL also wants to exit

Firstpost  

In June, Byju’s had extended its jersey sponsorship agreement with the Board until November 2023 for an estimated $35 million. New Delhi: Two of Indian cricket team’s main sponsors, edtech major Byju’s and MPL sports, want to exit from their sponsorship agreements with the BCCI. “BCCI received an email from Byju’s on 4.11.2022 requesting terminating the association post the recently …

BYJU’s extends the iconic India Cricket Team sponsorship
2 years, 6 months ago

BYJU’s extends the iconic India Cricket Team sponsorship

Live Mint  

Bengaluru: BYJU'S, one of the world's biggest edutech brands will continue to be on one of the world's most sought-after patches of sporting real estate - the space on the front of the India cricket team's jersey. BYJU'S - a natural fit considering how much overlap there is between the prime cricket-watching audience and their target audience - was brought …

ICC announces extension of its partnership with OPPO
5 years, 1 month ago

ICC announces extension of its partnership with OPPO

The Hindu  

The International Cricket Council, on Thursday, announced the extension of its partnership with smartphone makers OPPO for another four years till September 2023. OPPO will continue to remain the official mobile handset and headset partner of ICC and all associated ICC events including the ICC U-19 World Cup 2020 in South Africa and both men’s and women’s T20 World Cups …

ICC announces multi-year, multi-market partnership with Facebook
5 years, 3 months ago

ICC announces multi-year, multi-market partnership with Facebook

The Hindu  

The International Cricket Council on Thursday announced a partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent. Facebook, a popular social media platform, will also carry post match recaps throughout the rest of the world through to 2023. Facebook will carry a range of digital content across four years …

BCCI announces BYJU's as new official Team India sponsor from South Africa series
5 years, 5 months ago

BCCI announces BYJU's as new official Team India sponsor from South Africa series

India TV News  

The Board of Control for Cricket in India has confirmed that the Indian cricket team is set to end their partnership with Chinese mobile manufacturer Oppo and hand the official Team India sponsorship rights to learning app BYJU’S. BCCI's partnership with Oppo will end after India's tour of West Indies and the new sponsorship with BYJU's will last from 5th …

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