
UFC Seeks More Than $1 Billion a Year in Next TV Rights Deal
Live Mint-- The Ultimate Fighting Championship is looking to get more than $1 billion a year from its next media-rights deal, according to people with knowledge of the matter, more than double what the current contract holder ESPN pays. The UFC’s deal with Walt Disney Co.’s ESPN expires at the end of 2025, and the two sides are entering an exclusive negotiating window later this month. “We are in an exclusive negotiating window with ESPN through mid-April 2025, and look forward to productive negotiations when the time comes.” Shares of TKO rose as much as 2.8% to $146.38 in New York. “We started on ESPN seven years ago and had a rocky relationship in the beginning,” UFC Chief Executive Officer Dana White explained on Bloomberg TV in November. “But now I couldn’t be happier at ESPN, it’s a great relationship and I wouldn’t mind staying with them.” Yet the biggest US sports leagues have split their rights among multiple media companies in recent years to maximize revenue.
History of this topic

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