Stream when you’re winning: How laptop gigs became the new normal
The IndependentSign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free Get our Now Hear This email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Before April, we’d never even talked about live-streaming,” says Russ Tannen, chief revenue officer at ticketing company Dice. “There are things you can do that aren’t possible in a live show,” says singer Róisín Murphy, whose own live-streamed gig was a choreographed warehouse extravaganza as part of Mixcloud’s live stream series. “Live streams are here to stay,” Miller says, “and it’d be strange if a company like ours couldn’t do it.” Moth has already trialled true live-streams, which Miller admits are still “pretty terrifying. “I’ve had people say to me, ‘I’ve never heard of that artist and was prepared to give it a go because it was a live stream, and now I would go and see them in concert.’ It’s almost like not having to leave the house, they were more likely to take a chance on something.” While not all artists would necessarily want their gigs online, many will recognise the extra earning potential and chance to reach new fans.
History of this topic
Armaan Malik talks ‘You’ and why musicians must be more business-minded
The Hindu)
Rise of streaming platforms in 2020 allowed me to identify, discover new talent sitting at home, writes Mukesh Chhabra
Firstpost)
Between live streaming's limitations and live gigs' hazards, indie music scene could find promising middle ground – Firstpost
FirstpostAmid coronavirus restrictions, would you pay to see a gig on your phone? Artists hope so
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