Report: Google considering making its own computer chips

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Alongside Amazon and Facebook, Google is one of the web’s de facto rulers, but when it comes to keeping its many services running, the search giant relies on another company, Intel, to supply the chips that power its many servers. Bloomberg have reported that the search giant is mulling over the possibility of producing its own processors, with custom-designed chips that would work more efficiently with Google’s software. “This includes both hardware design and software design.” Google would reportedly work from designs produced by British company ARM Holdings. A switch over to new processors would be an extremely arduous and time-consuming task for Google, but as the Wall Street Journal notes “Google faces huge cost pressures, as both the number of people conducting Web searches and the number of searches they do keep expanding.” Google’s many millions of users might not notice the difference if the company decides to switch its chips, but alongside the search giant's Chromebooks and Nexus range of devices, the move would be another step towards controlling how we access the web, from server to click.