Apple helping rebuild Notre Dame is a perfect example of how it’s changed under Tim Cook
Apple CEO Tim Cook tweeted early Tuesday morning that the company would be donating money as a way of helping French officials rebuild the Notre Dame cathedral, which was badly damaged in a fire that broke out Monday and destroyed its iconic spire. The tweet from Apple’s chief executive doesn’t make clear to what extent the company will contribute funds, but it nevertheless also speaks to something larger than the specific issue at hand — something we’ve been seeing play out at Apple ever since Cook was handed the reins after Steve Jobs’ passing. That’s one of the areas Cult of Mac editor and publisher Leander Kahney explores in his biography of Cook that’s out today — the first such biography of Apple’s famously secretive top executive — and which underscores how deeply Cook cares about things like ethics, privacy and how a company is perceived in the world. For example, while studying at Duke University’s Fuqua School of Business, Kahney’s book "Tim Cook: The Genius Who Took Apple to the Next Level" notes that Cook decided to also take an ethics class as part of his studies, something considered unusual and maybe even not all that necessary for an engineer.
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