
With iPad losing its sheen, Apple counts on IBM alliance for sales boost
FirstpostApple’s iPad is losing steam, but an alliance with IBM corp could rejuvenate a flagging product by entering into a largely untapped corporate market. Apple’s iPad is losing steam just four years after its release, but an alliance with International Business Machines Corp could rejuvenate a flagging product by entering into a largely untapped corporate market. Chief Executive Officer Tim Cook described iPad sales as “very bifurcated” - they continue to grow at 50 percent or above in emerging markets such as the Middle East and China, but in developed countries like the United States, the “market is weaker.” Research firm IDC lowered its forecast for 2014 worldwide tablet demand growth to 12.1 percent - a fraction of the 51.8 percent expansion of 2013. “You’re going to get a larger screen iPhone before you’ll get contributions from the IBM partnership.” Investors hope the partnership with IBM announced this month will help bolster sales in the largest global enterprises, which could provide a boon to US tablet sales.
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