Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban
4 years, 5 months ago

Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban

India Today  

Instagram and sister company Facebook are testing Instagram Reels in India that allows users to create 15-second short videos. Now, Instagram intends to bring some solace to TikTok users through Reels and there could not be a better time to introduce it to the Indian users. Reels is similar to TikTok as it allows its users to create short 15-second video clips complete with various editing tools and special effects. With Reels, users will have the benefit to share videos based on their friends or followers list through Instagram’s direct messages to keep it more private.

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History of this topic

Instagram to make up more than half of Meta's U.S. ad revenue in 2025: Report
6 days, 10 hours ago

Instagram to make up more than half of Meta's U.S. ad revenue in 2025: Report

The Hindu  

Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the social media platform improves monetization of its products, according to research firm Emarketer. WHY IT'S IMPORTANT Instagram's Reels competes with ByteDance's TikTok and YouTube Shorts, as users find short-form videos more engaging, driving marketers to adopt the format …

Instagram allows creators to publish special Reels for non-followers
2 weeks ago

Instagram allows creators to publish special Reels for non-followers

India TV News  

Instagram has been busy adding new features to help users and creators connect better. This exciting new tool allows creators to share short videos that can be shown to people who don’t already follow them, which could help them gain more followers. To address these concerns, Instagram designed this feature to let creators try out different styles without the usual …

How to use AI to create automatic reels on Instagram
2 weeks, 3 days ago

How to use AI to create automatic reels on Instagram

India Today  

Instagram Reels have become one of the most engaging ways to connect with an audience, allowing creators and brands to produce short, captivating videos that drive traffic and engagement. UNDERSTANDING INSTAGRAM REELS AND AI'S ROLE Instagram Reels are short, 15-60-second videos designed to entertain, inform, or inspire. AUTOMATING THE WORKFLOW FOR INSTAGRAM REELS To fully automate the process of creating …

Instagram tests new feature for creators to allow them to experiment with reels
6 months, 3 weeks ago

Instagram tests new feature for creators to allow them to experiment with reels

India TV News  

Instagram is testing a new feature for creators on its platform. The feature aims to give creators a way to try different types of content and unleash their creativity by publishing reels that are hidden from their followers but these reels will be visible to non-followers. After posting a reel using this feature, Instagram will provide the creator with insights …

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too
7 months, 4 weeks ago

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

Associated Press  

Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. “Replicating TikTok’s algorithm is a nearly impossible task, as rival Meta would attest to,” said eMarketer analyst Jasmine Enberg. “TikTok’s ability to serve up relevant and entertaining content to its users is …

Instagram working on new feature to recommend Reels based on your and your friend's interest: Details here
8 months, 3 weeks ago

Instagram working on new feature to recommend Reels based on your and your friend's interest: Details here

India TV News  

Instagram is working on a new feature for Reels recommendation. The feature would recommend Reels to a user and his friend based on videos they have shared with each other and based on their individual interests. “#Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests Private between the two of you. …

India banned TikTok overnight but 200 million people learned to live without it
9 months, 1 week ago

India banned TikTok overnight but 200 million people learned to live without it

CNN  

New Delhi CNN — As TikTok fans in the United States worry about losing access to the wildly-popular social media app, there are lessons they can learn from a country on the other side of the world. “It’s important to remember that when India banned TikTok and multiple Chinese apps, the US was the first to praise the decision,” said …

Instagram reels may soon allow 10-minute videos: All you need to know
1 year, 3 months ago

Instagram reels may soon allow 10-minute videos: All you need to know

India TV News  

There's buzz in the digital world that Instagram Reels, a feature for sharing short videos, might soon allow users to upload videos longer than a minute. This potential development, yet to be officially confirmed by Instagram's parent company Meta, could let users upload videos up to 10 minutes in length, marking a significant shift in the platform's offerings. This alteration …

Instagram is testing songs in photo carousels | Read to know more
1 year, 7 months ago

Instagram is testing songs in photo carousels | Read to know more

India TV News  

New Delhi: Instagram is testing a new feature within the app which will allow users to add songs to their photo carousel. Meta CEO Mark Zuckerberg announced the news on his Instagram broadcast channel, stating that the tool is already available in a “few countries with more to come.” Instagram already has a similar feature, which allows users to tag …

TikTok introduces “Series” for users to monetise long-format video collections
1 year, 9 months ago

TikTok introduces “Series” for users to monetise long-format video collections

The Hindu  

The Chinese-owned video app TikTok will allow select creators to put a collection of videos that are around 20 minutes in length behind a paywall as part of a feature known as ‘Series,’ reported Reuters on Wednesday. One Series can have a collection of up to 80 videos, each of which can be 20 minutes in length, according to TikTok’s …

Are Indian Creators Rooting For Short Video Platforms? Find Out
2 years ago

Are Indian Creators Rooting For Short Video Platforms? Find Out

News 18  

Stupendous growth in terms of likes, views and shares, and millions of new followers everyday – that’s how social media platforms work. But the ban on Chinese apps by Indian government gave the creator economy a setback and encouraged them to find creative avenues elsewhere and thus gave rise a lot of short video content platforms. The ban on Tiktok …

YouTube launches Shorts with Instagram reels like feature: Know more
2 years, 1 month ago

YouTube launches Shorts with Instagram reels like feature: Know more

India TV News  

YouTube has started rolling out the Shorts feature for TV to its global users. The rival of TikTok- a short-form video app and Instagram Reels have added a feature to enable the user to enjoy trending videos from mobile as well as on a larger screen. The updated YouTube smart TV app will now let users see the popular vertical …

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen
2 years, 2 months ago

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen

Daily Mail  

Twitter has become the latest online platform to imitate China's TikTok by adding an 'immersive' video experience, following in the footsteps of Instagram and YouTube. The US platform has said it's changing its video player so Twitter users can expand videos to full screen with a single tap. Currently, videos on Twitter only take up part of the screen, but …

Instagram Update: New longer uninterrupted Stories introduced for users
2 years, 3 months ago

Instagram Update: New longer uninterrupted Stories introduced for users

India TV News  

Meta-owned Instagram has rolled out a new feature globally that will allow users to upload longer uninterrupted Stories. "Now, you'll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15 second clips," a Meta spokesperson told TechCrunch. In addition, the ability to post longer uninterrupted Stories somewhat blurs the lines …

Do not share TikTok videos on Instagram and YouTube- But why?
2 years, 4 months ago

Do not share TikTok videos on Instagram and YouTube- But why?

India TV News  

Instagram and YouTube have introduced new features to discourage the Chinese short-form video platform TikTok. On the other hand, when creators now make a video on YouTube Shorts, they will not be able to download the video and cross-post it to other apps without a "YouTube watermark". "If you're a creator who downloads your Shorts from YouTube Studio to share …

Instagram faces backlash for TikTok-like features, to pause certain features users complained about
2 years, 4 months ago

Instagram faces backlash for TikTok-like features, to pause certain features users complained about

Firstpost  

Just days after Instagram CEO Adam Mosseri doubled down on the recent changes to the app that has made Instagram more like TikTok, the platform has announced that they will be pausing some of the features that users and prominent creators like Kylie Jenner and Kim Kardashian have complained about. Off late, a user’s feed would just be filled with …

Advantage Instagram, YouTube in short video space
2 years, 4 months ago

Advantage Instagram, YouTube in short video space

Live Mint  

New Delhi: Indian short video platforms may be running out of time to effectively monetize their platforms as Google’s YouTube and Meta’s Instagram muscle into the space. Ramdasan noted that Instagram’s “deeper financial backing" could eventually help it build further on its 10-year monetization plan with Reels. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million …

Instagram’s Mosseri says videos will dominate the platform
2 years, 4 months ago

Instagram’s Mosseri says videos will dominate the platform

The Hindu  

After the photo and reel sharing social media platform Instagram introduced several updates, company head Adam Mosseri posted a video on Tuesday to address “a lot of concerns” about the app and its future plans. Many users have complained about Instagram’s algorithmic focus on video clips by creators rather than photos posted by their family and friends. This became a …

Meta launches Instagram Reels APIs for developers
2 years, 5 months ago

Meta launches Instagram Reels APIs for developers

Live Mint  

Reels APIs will be made available to a number of endpoints on the Instagram Platform for developers, according to a statement from Meta. According to TechCrunch, the firm claims that after learning that Reels is a top priority from its developer community, it is providing the new Reels APIs. Reels will reportedly become automatically accessible for developers who already have …

Instagram Now Showing Full-Screen Videos Like TikTok On Your Smartphone: All Details
2 years, 6 months ago

Instagram Now Showing Full-Screen Videos Like TikTok On Your Smartphone: All Details

News 18  

Instagram has a new plan to copy TikTok, and this time you are going to see all its videos and the feed in a full-screen mode. But he is quick to clarify that even with videos as the main focus of the full-screen mode, Instagram will look to keep photos relevant on the platform. “Photos are still an important part …

Facebook planning to make big changes to rival TikTok, leaked memo reveals
2 years, 6 months ago

Facebook planning to make big changes to rival TikTok, leaked memo reveals

India Today  

Instagram introduced TikTok-inspired Reels in 2020, and the company has been slowly adding features to increase its discoverability. According to a leaked memo published by The Verge, Facebook app head Tom Alison wants the platform to incorporate a "Discovery Engine" to offer more personalised short video recommendations similar to TikTok's "For You" feed. The leaked memo indicates that the Reels …

Instagram Reels Now Lets You Record Clips For 90 Seconds, Add Own Audio
2 years, 6 months ago

Instagram Reels Now Lets You Record Clips For 90 Seconds, Add Own Audio

News 18  

Instagram is bringing more intrinsic changes to its short-video platform Reels this week. The company is now allowing users to record reels for 90 seconds, instead of the 60-second timeframe available right now. Instagram is betting on Reels big time, especially in markets like India where TikTok is not available for users. Reels is trying to be more like TikTok, …

Instagram Reels Will Become Much Easier To Make With This TikTok-Like Feature
2 years, 8 months ago

Instagram Reels Will Become Much Easier To Make With This TikTok-Like Feature

News 18  

Meta-owned Instagram is testing a new feature that will bring templates for Reels, a report in Business Insider has said. In a separate report in Tech Crunch, a Meta spokesperson was quoted as saying that the company is always looking at new ways to make Instagram Reels simpler to create, and this feature comes as part of that vision. Instagram …

Best 5 Video Editing Apps in India
2 years, 10 months ago

Best 5 Video Editing Apps in India

India TV News  

Mobile videography has taken another level, all thanks to the short video apps named TikTok which brought the rage worldwide. The app comes with the following features: Users can Trim and cut videos according to the need Split one video into several clips Merge videos and multiple clips Combine and compress video without losing quality Adjust the speed from 0.2x …

Instagram likely testing vertical Scrolling for Stories- Report
2 years, 11 months ago

Instagram likely testing vertical Scrolling for Stories- Report

India TV News  

Meta-owned photo-sharing platform Instagram is reportedly testing Stories redesign with vertical scrolling in its app. As noted by social media consultant Matt Navarra, some users located in Turkey have received an Instagram update that brings vertical scrolling to Stories, reports 9To5Mac.A While Stories from the same user can still be viewed by tapping the left or right side of the …

Instagram Planning To Double Down On Videos, Give More Control To Users In 2022
2 years, 11 months ago

Instagram Planning To Double Down On Videos, Give More Control To Users In 2022

ABP News  

New Delhi: In a bid to give more power to users, Meta, owned popular photo-sharing app Instagram is mulling to double down on videos on the platform and work more towards giving users more control for better transparency in the coming year. According to Instagram head Adam Mosseri, the company's key priorities for next year will be videos, transparency, creators …

Instagram To Soon Allow You To Post Longer Stories
3 years ago

Instagram To Soon Allow You To Post Longer Stories

News 18  

Meta -owned Instagram is making a change to one of its most common features, Instagram Stories. Instagram Stories are hard to miss on the app and are probably the most-used feature after the basic posts and photo-sharing abilities of the platform. This new change will allow Instagram users to put up to 60 minute videos in one single Instagram Story …

Instagram might soon allow users to watch Reels on desktop browser: Report
3 years, 6 months ago

Instagram might soon allow users to watch Reels on desktop browser: Report

Firstpost  

A tipster suggested that Instagram is also working on the ‘Text-to-speech’ feature for Reels. Instagram is reportedly working on a new feature or update to bring its TikTok-inspired Reels short videos feature to the web version. Developer and tipster Alessandro Paluzzi first reported about the feature, saying “Instagram is working to allow access to the Reels feed on the desktop …

Instagram starts testing Reels ads in India, Facebook tests custom Sticker ads for Stories
3 years, 8 months ago

Instagram starts testing Reels ads in India, Facebook tests custom Sticker ads for Stories

Firstpost  

Instagram says that the Reels ads will be full-screen and immersive, similar to ads in Stories. Facebook has announced that it is tested targeting options within Facebook In-Stream video, testing of Instagram Reels Ads and other ad experiences in Facebook Stories. Starting today, it is launching a global test of In-Stream Video Topics that lets advertisers place ads in certain …

Facebook begins testing ads in Instagram Reels
3 years, 8 months ago

Facebook begins testing ads in Instagram Reels

The Hindu  

Facebook Inc on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature. The introduction of ads is an "indication of how strong the momentum is for Reels," said Carolyn Everson, vice president of global business group …

Instagram Reels Starts Testing Ads in India, Company Will Soon Let Users Share Reels on Facebook
3 years, 8 months ago

Instagram Reels Starts Testing Ads in India, Company Will Soon Let Users Share Reels on Facebook

News 18  

Facebook on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany, and Australia, as the social media giant aims to make money from its short-form video feature. Facebook has said it plans to test other features in India, such as letting content creators share Reels videos on their Facebook accounts. The introduction …

Instagram Reels to start showing ads in India
3 years, 8 months ago

Instagram Reels to start showing ads in India

India Today  

Instagram has started testing ads on Reels in countries including India, Brazil, Germany, and Australia. Though ads can be seen in almost all other features of Instagram, the TikTok-like feature of the app had been bereft of The upcoming ads on Reels would look much like the ones seen on Instagram Stories, of course, in a video format. The vertically …

Instagram creators in India can now opt in to have their Reels recommended on Facebook
3 years, 9 months ago

Instagram creators in India can now opt in to have their Reels recommended on Facebook

Firstpost  

Facebook has confirmed that it is also launching the ability for people to create and watch Reels on Facebook. Facebook has announced that it is testing the ability for Instagram creators to have their Reels recommended on Facebook in India. In this test, when someone on Instagram with a public account shares their Reel, they’ll see an option to have …

Facebook tests feature to share Instagram Reels on its news feed
3 years, 9 months ago

Facebook tests feature to share Instagram Reels on its news feed

The Hindu  

Facebook Inc said on Tuesday it is testing a new feature on its app that will allow content creators in India to share Reels to their Facebook accounts. When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement. During the testing …

Instagram Lite users in India can now view Reels, but they still can't create them
3 years, 10 months ago

Instagram Lite users in India can now view Reels, but they still can't create them

Firstpost  

As of now, Instagram has rolled out the Reels viewing capability only for Instagram Lite users in India. After launching the TikTok-like Reels feature last year, Instagram has now also started to rollout the feature on the Instagram Lite app for users in India. But note that the latest update doesn’t enable Instagram Lite users to create new Reels which …

Instagram is realizing it’s not so easy to knock off TikTok
3 years, 10 months ago

Instagram is realizing it’s not so easy to knock off TikTok

CNN  

CNN Business — It took less than six months for Instagram’s Snapchat clone to catch up to its rival’s audience size and be credited with stunting Snapchat’s user growth just as the company prepared to make its Wall Street debut in 2017. “TikTok is light years ahead of Reels,” said Evan Asano, CEO of influencer marketing agency Mediakix, referring to …

Google Search Testing New Feature That Shows TikTok and Instagram Short Videos in a Dedicated Carousel
3 years, 11 months ago

Google Search Testing New Feature That Shows TikTok and Instagram Short Videos in a Dedicated Carousel

News 18  

Google app for Android and iOS is testing a new feature that will aggregate short videos from TikTok and Instagram, depending on the query. As per a report by TechCrunch, the search app will display short videos in a dedicated carousel, that would include content from other platforms as well including Google’s own short-form video project Tangi. Google Stories that …

Instagram adds Reels, Shops tabs to home screen
4 years, 1 month ago

Instagram adds Reels, Shops tabs to home screen

The Hindu  

Instagram announced on Wednesday a makeover to its home screen by placing ‘Reels’ and ‘Shops’ tab at the bottom of the page. The Facebook-owned company launched Reels in August this year, to compete with ByteDance's short video-sharing platform TikTok. In July, Instagram replaced the Activity tab with the Shops tab, attempting to reach larger audiences. Facebook has more than 10 …

Instagram turns 10: 10 Instagram features worth trying on Android, iOS
4 years, 2 months ago

Instagram turns 10: 10 Instagram features worth trying on Android, iOS

India TV News  

Instagram's stance in the social media space is undeniably strong. The Facebook-owned photo-sharing app resides on every other smartphone these days, either for us to post stuff and keep the social media game strong, or acting as a source of income for many The app, which was introduced to us by Kevin Systrom and Mike Krieger has now turned 10, …

Instagram expands shopping to IGTV, Reels to get feature later this year
4 years, 2 months ago

Instagram expands shopping to IGTV, Reels to get feature later this year

India Today  

Instagram has announced the global expansion of Shopping service across IGTV. As per reports, IGTV users can either complete the purchase within the app through the in-app checkout or they could go to the seller’s website to make the purchase. Instagram also announced that TikTok rival Reels is also set to get monetised some time later this year. With the …

Instagram extends Reels video length to 30 seconds, lets users trim and delete clips
4 years, 3 months ago

Instagram extends Reels video length to 30 seconds, lets users trim and delete clips

India Today  

Instagram has announced new updates for its TikTok-like short video feature, Reels. While it’s still early, we’re seeing a lot of entertaining, creative content," said Instagram Reels Director, Tessa Lyons-Laing. While the Head of Instagram, Adam Moserri tweeted, "You’ve been asking for more options to create and edit reels and we hope this give you more ways to have fun …

Instagram tests new home screen with shopping, Reels tab
4 years, 3 months ago

Instagram tests new home screen with shopping, Reels tab

The Hindu  

Instagram is testing different versions of the home screen for its app with separate shopping and Reels tab in all of its layouts. All three new versions have different looks, but Reels and shopping tab have notable placement in all versions while other sections have been moved around. In another layout, Instagram has six shortcuts on the bottom row, including …

Majority of TikTok Users in the US Satisfied With Their Experience on Instagram Reels
4 years, 3 months ago

Majority of TikTok Users in the US Satisfied With Their Experience on Instagram Reels

News 18  

As the US sale of TikTok gets entangled in legal issues, nearly nine in ten users of the Chinese short-video making app in the country said its Facebook-owned rival app called Instagram Reels is basically giving them a similar experience. Nearly 61 percent of the survey respondents said that they will spend more time on Instagram as a result, reports …

Instagram gets dedicated Reels section in place of Explore for more visibility: Know details
4 years, 3 months ago

Instagram gets dedicated Reels section in place of Explore for more visibility: Know details

India TV News  

Instagram Reels was recently introduced in India as an alternative to the now-banned TikTok app in the country. While Instagram's functionality to make short videos doesn't come in a dedicated app it now definitely has a dedicated section within the app as part of a design tweak. Instagram Reels now has a dedicated place Instagram Reels now has a standalone …

Facebook launches a new TikTok clone, Instagram Reels
4 years, 4 months ago

Facebook launches a new TikTok clone, Instagram Reels

Live Mint  

Facebook's Instagram is launching its answer to the hit short video app TikTok — Instagram Reels. Instagram Reels will let users record and edit 15-second multi-clip videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels in Explore, or in the Story feature …

Facebook launches its new TikTok clone, Instagram Reels
4 years, 4 months ago

Facebook launches its new TikTok clone, Instagram Reels

Associated Press  

Facebook’s Instagram is officially launching its answer to the hit short video app TikTok — Instagram Reels. In response to published reports that Instagram is paying TikTok influencers to join Reels, Instagram said in a statement that the company “have a long history of reaching out to emerging creators and working to break new stars on Instagram.” “As with previous …

Instagram Unveils Its TikTok Rival Reels Globally in Over 50 Countries, Including US
4 years, 4 months ago

Instagram Unveils Its TikTok Rival Reels Globally in Over 50 Countries, Including US

News 18  

Instagram on Wednesday added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump. "Reels invites you to create fun videos to share with your friends or anyone on Instagram," the social media platform, based in California, said in a blog post. - Copying competition …

TikTok’s new threat: Instagram-produced clone Reels
4 years, 4 months ago

TikTok’s new threat: Instagram-produced clone Reels

LA Times  

The competition between TikTok and Instagram became more direct with the launch of Reels, an Instagram feature. Facebook Inc.’s Instagram photo-sharing app is launching its clone of TikTok in more than 50 countries, a week after Chief Executive Officer Mark Zuckerberg defended the company’s copycat strategies to U.S. lawmakers at an antitrust hearing. Instagram Stories, the tool for posting videos …

How to report reels: Step-by-step guide
4 years, 4 months ago

How to report reels: Step-by-step guide

India Today  

Instagram is among the most popular applications with around 10 billion downloads on Google Play Store. Still, if you come across something that you believe doesn’t follow the community guidelines, then you can choose to report that content. Step 1: Open Instagram application on your iOS or Android device. Step 3: Then, tap on three horizontal dots or three vertical …

TikTok will reveal its algorithm in the future, calls Instagram Reels a copied product
4 years, 4 months ago

TikTok will reveal its algorithm in the future, calls Instagram Reels a copied product

India Today  

Chinese video-making app TikTok will now reveal its algorithm, moderation policies, and data flows to regulators. TikTok CEO Kevin Mayer in a blog post said, “The entire industry has received scrutiny, and rightly so. We believe it is essential to show users, advertisers, creators, and regulators that we are responsible and committed members of the American community that follows US …

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