Find the right tastemaker and start exploring music again
Live MintIs 33 the age at which most people stop seeking out new music, choosing to fall back on what they were hooked on in their late teens or 20s? In 2015, research done by Ajay Kalia, now a product director at the leading music streaming platform Spotify, showed that is indeed the age at which people stop listening to new music. Wray’s article is headlined “Bring That Beat Back: Why Are People In Their 30s Giving Up On Music?” While Kalia’s number-crunched research and Wray’s observations may relate to specific markets, the phenomenon of people losing interest in exploring new music may well be a universal one. Obama’s playlist has loads of new music but because it is mixed up with old and familiar tracks, the experience of discovering the new stuff is easier and more welcome. While streaming platforms such as Apple Music and Spotify have theirs, for me the real gems come from the old school radio channels: America’s KCRW and NPR and the UK’s BBC Radio 6 Music.
History of this topic
Why do we stop exploring new music as we get older?
ABC
为什么30岁后就不爱听新歌了
China Daily
为什么30岁后就不爱听新歌了
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