Ultraviolette CEO: We’re at an interesting intersection of cultures

With two new showcases, Bengaluru-based electric motorcycle manufacturer Ultraviolette Automotive quite literally, sent shockwaves across not just the Indian but the global motorcycling landscape. A relatively young brand, Ultraviolette presently has one product on sale - the F77 electric motorcycle, that entered the European market in Q4 of CY2024 marking a pivotal step in its global expansion plans. “Europe has a culture of motorcycling, a culture of performance-driven and design-led products” says Narayan Subramaniam, who is also the brand’s Chief of Design. Rajmohan says that at present, the brand’s Bengaluru-based manufacturing facility can easily be scaled to produce “10,000 units annually with a single shift operation, and 30,000 units with a three shift operation”, says Rajmohan. Ola Electric’s Silicon Valley-inspired “move fast and break things” approach while initially successful has resulted in various malfunctions and failures, resulting in scooters piling-up at service centres.