‘Reject her before she rejects me’: Why men react negatively to attractive women, according to relationship coach

Psychologist and relationship coach Sadia Khan shares videos on her YouTube channel, Sadia Psychology, to help individuals and couples navigate the complexities of modern relationships. In the clip, the host, US TV personality Paul Carrick Brunson, asked Sadia, "Men react negatively to attractive women. They have to somehow obliterate their self-esteem in order for them to make sense of why they are so attracted to her, get rid of it because they don't want to face the rejection.” When asked how women react to attractive women, Sadia said, “What I find with women, when it comes to attractive women, even the women that are girl's girls, is that women will always side with those they find least threatening looks-wise. found that those who perceive themselves as either the most attractive or the least attractive tend to show higher levels of hostility towards women compared to men with an average view of their attractiveness. Interestingly, a recent study published in the Journal of Economic Behavior and Organization, also showed that men were more likely to behave more honestly when they believed they were interacting with a beautiful woman while the opposite pattern was seen in female participants, who exhibited ‘a beauty penalty toward attractive women’, the study's authors wrote.