Bluesky is growing fast, and it wants you to stop calling it a Twitter alternative
The IndependentThe latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. And these feeds basically provide cozier corners for people with other similar interests to meet each other.” Still, Bluesky faces some big challenges in overtaking X. Twitter’s rise was fuelled by news-addicted journalists and readers, quickly becoming the go-to place for big news events — a cultural and political meeting point. “It’s like asking people offline, do you only live with a family, or do you also have other friends and take part in a global world?” open image in gallery Elon Musk jumps on the stage as Republican presidential nominee former President Donald Trump speaks at a campaign rally at the Butler Farm Show, Saturday, Oct. 5, 2024, in Butler, Pa. “A global stage is a community, but you and your friend are also a community, and so we’re giving you the flexibility to extend that community in concentric circles however you wish,” she adds. The company’s chief executive Jay Graber pledged not to “enshittify the network with ads” and Wang sings a similar tune, noting that they want people to go and explore links and read stories elsewhere, using Bluesky as their distribution channel. Wang points to a press release that mentions a subscription model “for features like higher quality video uploads or profile customizations like colors and avatar frames.” In the meantime, Wang says Bluesky isn’t just waiting for Musk to say something toxic to grow its user base.