Data has revolutionised football transfers. When will it do the same to real-time tactics?
The football analytics boom has been firmly established, but its role within the game remains debated. Whatever your opinion, data analysis, paired with video technology, is becoming increasingly complex in football — even if its impact on a team’s tactical approach continues to be discussed. We were able to track this team shape in real time and then combine it with the physical condition to know which player to substitute.” GO DEEPER How the growth of wearable technology is transforming football As simple as it may sound, investing in the correct infrastructure is another barrier that not every club has overcome when using data and video analysis. GO DEEPER Hudl to buy football analytics company StatsBomb “StatsBomb data is near-live, so it filters through the tagged events within a minute or two of the events happening,” Sulley said. “That increases the instability within the league, and then the quality on the pitch gets impacted, which influences the league’s commercialisation, revenues and inclination to invest further — so it is all a knock-on effect of having this instability in the first place.” GO DEEPER How data departments have evolved and spread across English football clubs Allowing staff members to flourish is an underestimated quality.








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