8 years, 6 months ago

YouTube Go Is an App Made for the Next Billion Users

YouTube's offices in San Bruno, California are spectacular. YouTube Google has offices in India and the YouTube team has partners and engineers there, but the company decided early on to send the people making the new app to meet their new users. Nibha Jain, YouTube's research lead for the Next Billion Users group, says her team was learning as soon as it got off the plane. YouTube Go compresses and caches thumbnails for videos, so you can poke around the app and see what's there. It's just a numbers thing: If a billion-plus people start experiencing the service through local sharing and downloads, they won't give that up to switch to the "real YouTube."

Wired

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