HBO Max goes ‘all in’ on its big genre-driven streaming bet
5 years, 2 months ago

HBO Max goes ‘all in’ on its big genre-driven streaming bet

CNN  

Los Angeles CNN Business — With spotlights shining on soon-to-debut streaming services from Apple and Disney, WarnerMedia sought Tuesday to offer audiences a reminder: Set aside a few bucks for us. The AT&T-owned company picked the week of Apple TV+’s underwhelming launch to unveil details regarding HBO Max, its premium-priced entry into the streaming universe, which — like Disney+ — seeks to draw on and leverage the studio’s assets, especially those with a loyal relationship with consumers. The latter, much like HBO’s “Watchmen,” will seek to transform an underperforming movie based on a popular comic book into, it’s hoped, another shade of streaming green. Presley Ann/Getty Images for WarnerMedia Not surprisingly, Warner Bros. stressed animation and programs like “Sesame Street” as a means of reaching kids — a key component of the streaming business. Another asset, DC Comics, might not enjoy Marvel’s track record, but as Kevin Reilly, HBO Max’s chief content officer and president of TBS, TNT and truTV, noted, with current hits like “Wonder Woman” and “Joker” and a legacy of Batman and Superman films, the company intended to leverage “the associated brand love that DC generates.” Similarly, HBO Max will pad that portfolio of established fare for young adults via deals to stream “South Park” and “Doctor Who.” On its face, it’s a shrewd strategy, especially since the service won’t be up and running for another six months, giving the latest competitors time to gain a toehold — or fall on their corporate faces.

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History of this topic

Which streamer will target password sharing next? The former HBO Max looks ready to make its play
10 months ago

Which streamer will target password sharing next? The former HBO Max looks ready to make its play

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Which streamer will target password …

HBO shows on Netflix: List of series to arrive on streaming service and why they’ll appear
1 year, 6 months ago

HBO shows on Netflix: List of series to arrive on streaming service and why they’ll appear

The Independent  

Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The reason HBO shows will now appear on Netflix is due to an agreement alongside …

5 questions about the new streaming service Max — after a glitchy launch
1 year, 7 months ago

5 questions about the new streaming service Max — after a glitchy launch

NPR  

5 questions about the new streaming service Max — after a glitchy launch Enlarge this image toggle caption Max Max When you spend months hyping the debut of a new streaming service, the last thing you want customers to see on your big launch day is error messages and snarky comments on social media. But that's what happened for some …

HBO Max gets a revamp; announces new slate that includes ‘Game of Thrones’ prequel, ‘The Big Bang Theory’ spin-off and ‘The Conjuring’ series
1 year, 8 months ago

HBO Max gets a revamp; announces new slate that includes ‘Game of Thrones’ prequel, ‘The Big Bang Theory’ spin-off and ‘The Conjuring’ series

The Hindu  

Warner Brothers Discovery has announced that HBO Max, which is currently unavailable in India, will become Max from May 23 and the announcement came with a new slate of shows and films. #StreamOnMaxpic.twitter.com/GYJ4yJtkhG — HBO Max April 12, 2023 According to reports, the new streaming platform will stream content from in the US followed by a launch in Latin America. …

New streaming app to ‘Max’ programming from HBO, Discovery
1 year, 8 months ago

New streaming app to ‘Max’ programming from HBO, Discovery

Associated Press  

Discovery unveiled a streaming service Wednesday combining iconic HBO programming such as “The Sopranos” with a mix of unscripted TV series in a push to reap more subscribers from what so far has been a muddled media merger. That’s even as all that programming is made available within the new Max app, which will be marketed with the tagline “The …

What the End of HBO Max—and the Rise of ‘Max’—Means for Streaming
55 years ago

What the End of HBO Max—and the Rise of ‘Max’—Means for Streaming

Wired  

A year ago this week, one of the biggest mergers in history finally closed. And to keep it focused on theatrical releases, the company would merge HBO Max and Discovery+ into one monster streaming service. Even as they touted Max as a place with something for the whole family, they also, in the words of global streaming president JB Perrette, …

HBO Max to be renamed Max in a bid for a bigger streaming audience
1 year, 8 months ago

HBO Max to be renamed Max in a bid for a bigger streaming audience

LA Times  

Did the “HBO” sound too elite? Discovery is stripping “HBO” from the name of its streaming service, which now will simply be called Max, signaling a new era for the company’s digital ambitions. And the more that you ask the HBO brand to take on, with more programming, the further it stretches it.” The makeover is part of an effort …

The HBO Max changes are a slap in the face to the HBO brand
1 year, 8 months ago

The HBO Max changes are a slap in the face to the HBO brand

LA Times  

The network that put the prestige into prestige television has just been devoured by the artistic revolution it helped spark. Discovery, recently criticized for “hollowing out an iconic American studio,” announced that it is continuing its scorched-earth tactics by adding Discovery+ programming to HBO Max and renaming the streamer “Max.” Never has streaming’s desire for quantity over quality been more …

HBO Max and Showtime are canceling shows before they're even released. Why?
1 year, 11 months ago

HBO Max and Showtime are canceling shows before they're even released. Why?

Slate  

The Hollywood Reporter’s story from last week, about Showtime’s merger with Paramount+, included a brief paragraph about the resultant cancellation of shows that weren’t deemed “core to the strengths” of the new entity “Paramount+ With Showtime,” including the Shailene Woodley-led adaptation of Three Women. That’s when Discovery’s acquisition of Warner Media resulted in the shelving of the $90 million film …

HBO Max returns to Prime Video as Warner Bros. Discovery searches for revenue
2 years, 1 month ago

HBO Max returns to Prime Video as Warner Bros. Discovery searches for revenue

LA Times  

HBO’s “House of the Dragon” will soon return to Amazon Prime in the U.S. HBO Max is back on Amazon Prime Video in the U.S., a little more than a year after its departure. HBO Max’s return, announced Tuesday, signals parent company Warner Bros. Discovery’s nearly complete unwinding of AT&T’s business strategy during the Dallas telecommunications behemoth’s ownership of the …

As streaming services get frugal, programming changes throw Hollywood creators for a loop
2 years, 4 months ago

As streaming services get frugal, programming changes throw Hollywood creators for a loop

LA Times  

Welcome to the Wide Shot, a newsletter about the business of entertainment. An HBO Max spokesperson said: “Live-action kids and family programming will not be part of our programming focus in the immediate future, and as a result, we’ve had to make the very difficult decision to end ‘Gordita Chronicles’ at HBO Max.” It’s worth noting that streaming services aren’t …

The Impending Demise of HBO Max, the Best Streaming Service
2 years, 5 months ago

The Impending Demise of HBO Max, the Best Streaming Service

Wired  

The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter. Per the New York Post, one of the first outlets to report the movie’s demise on Tuesday, audiences at test screenings didn’t take to the film, and it was “irredeemable.” In an Instagram post, El Arbi and …

Combined HBO Max and Discovery+ to launch in 2023 as Warner Bros. Discovery rejects AT&T strategy
2 years, 5 months ago

Combined HBO Max and Discovery+ to launch in 2023 as Warner Bros. Discovery rejects AT&T strategy

LA Times  

Discovery gave more details about its plan to combine streaming services HBO Max and Discovery+ into one offering, as the company seeks a more disciplined strategy to succeed in the streaming wars amid wild speculation about its future. At the same time, HBO Max is getting content from “Fixer Upper” stars Chip and Joanna Gaines’ Magnolia Network starting next month, …

After Netflix’s week from hell, why streaming is becoming more like ‘just TV’
2 years, 8 months ago

After Netflix’s week from hell, why streaming is becoming more like ‘just TV’

LA Times  

Streaming services are going to start looking a lot more like traditional TV than one might have thought after the rise of Netflix. “It’s just TV.” Oliver’s jab, an inversion of HBO’s famous slogan, reflected something that many people worried about at the time, that adding “Friends” and “The Big Bang Theory” reruns would dilute HBO’s pristine brand. Back to …

Trading starts of new Warner Bros. Discovery media giant
2 years, 8 months ago

Trading starts of new Warner Bros. Discovery media giant

Associated Press  

Shares of the new Warner Bros. The bulked-up company combines the owner of storied film studio Warner Bros., TV networks including CNN, HBO and the streaming service HBO Max, with Discovery Inc., the parent of networks that focus on reality television like HGTV and its own streaming service, Discovery+. AT&T Inc. last year decided to separate WarnerMedia as the company …

WarnerMedia CEO Jason Kilar leaves the company: ‘I wish I had more time’
2 years, 9 months ago

WarnerMedia CEO Jason Kilar leaves the company: ‘I wish I had more time’

LA Times  

Sounding a bittersweet note, Jason Kilar announced that he is leaving WarnerMedia, the company he dramatically reshaped during his nearly two-year run as chief executive, as Discovery prepares to assume control of the entertainment behemoth. Discovery’s takeover of WarnerMedia — which includes such prominent assets as CNN, HBO, TBS, Cartoon Network, Turner Classic Movies and the storied Warner Bros. film …

HBO Max is doing fine. But is streaming actually a good business?
2 years, 11 months ago

HBO Max is doing fine. But is streaming actually a good business?

LA Times  

HBO Max broke through as a streaming service in 2021 with the help of shows like “The White Lotus.” This is the Jan. 11, 2022, edition of the Wide Shot newsletter about the business of entertainment. Way back in early 2021, during the first weeks of this newsletter, we asked readers to fill out March Madness-style tournament brackets for what …

After a turbulent year, WarnerMedia CEO Jason Kilar touts HBO Max gains
3 years ago

After a turbulent year, WarnerMedia CEO Jason Kilar touts HBO Max gains

LA Times  

Last year wasn’t exactly smooth sailing for Jason Kilar. The WarnerMedia chief executive began 2021 facing the wrath of Hollywood as producers, stars and agents were furious over his decision to release Warner Bros. movies “day-and-date” in movie theaters as well as on the company’s fledgling streaming service, HBO Max. “But there is no denying the results: 2021 was the …

HBO and HBO Max notch 47 million domestic subscribers
3 years, 5 months ago

HBO and HBO Max notch 47 million domestic subscribers

LA Times  

HBO and streaming service HBO Max now reach 47 million domestic customers. Telecommunications giant AT&T disclosed the number Thursday, saying its HBO premium cable channel and HBO Max unit had gained 2.8 million domestic subscribers during the second quarter — showing steady growth in an increasingly crowded streaming market. Stocking the service with feature films was part of WarnerMedia Chief …

Theaters or HBO Max? Warner Bros. movie plans take shape as Discovery merger looms
3 years, 7 months ago

Theaters or HBO Max? Warner Bros. movie plans take shape as Discovery merger looms

LA Times  

On Dec. 3, Warner Bros. — the 98-year-old studio known for such gems as “Casablanca” and “The Dark Knight” — stunned Hollywood by announcing its entire 2021 film lineup would be available on HBO Max and in theaters on the same day in the U.S., where theaters were hobbled by the coronavirus. But as the $43-billion Discovery merger ambles toward …

WarnerMedia, Discovery merge assets: All you need to know about the deal, and future of their streaming services
3 years, 7 months ago

WarnerMedia, Discovery merge assets: All you need to know about the deal, and future of their streaming services

Firstpost  

From the implications of the merger on HBO Max and Discovery+, to potential layoffs at WarnerMedia and Discovery, a comprehensive guide to the mammoth deal. It’s as if Logan Roy, the fictional patriarch of the Waystar Royco media empire on HBO’s popular series Succession, masterminded the deal himself: AT&T has thrown in the towel on its media business and decided …

Discovery, AT&T’s WarnerMedia announce they'll merge media businesses to create standalone company in landmark deal
3 years, 7 months ago

Discovery, AT&T’s WarnerMedia announce they'll merge media businesses to create standalone company in landmark deal

Firstpost  

WarnerMedia and Discovery both launched their own streaming services, HBO Max and Discovery+, within the past two years. It’s still not clear whether the merger will result in a single streaming service or several bundled together, The merger of Discovery and AT&T’s WarnerMedia operations, marrying the likes of HBO and CNN with HGTV and Oprah Winfrey, is another illustration of …

AT&T’s WarnerMedia will merge with Discovery. Is a great re-bundling at hand?
3 years, 7 months ago

AT&T’s WarnerMedia will merge with Discovery. Is a great re-bundling at hand?

LA Times  

With the merger of WarnerMedia and Discovery, many expect HBO Max and Discovery+ to combine into a super-service. And now that most major media companies have launched their own over-the-top apps, the industry is reckoning with the realities that: 1) using entertainment content to sell mobile phones may not make sense, 2) competing with Netflix and Disney is extremely expensive, …

Oprah and CNN: AT&T is merging media business with Discovery
3 years, 7 months ago

Oprah and CNN: AT&T is merging media business with Discovery

Associated Press  

NEW YORK — The merger of Discovery and AT&T’s WarnerMedia operations, marrying the likes of HBO and CNN with HGTV and Oprah Winfrey, is another illustration of the head-spinning speed in which streaming has transformed the media world. “I think, together, the combination makes us the best media company in the world,” said Zaslav, who will run the new company …

AT&T’s WarnerMedia, Discovery to merge in blockbuster $43-billion deal
3 years, 7 months ago

AT&T’s WarnerMedia, Discovery to merge in blockbuster $43-billion deal

LA Times  

AT&T, which launched the HBO Max streaming service in 2020, announced a merger of its WarnerMedia entertainment assets, including HBO, with cable programming giant Discovery. AT&T’s WarnerMedia and Discovery unveiled their blockbuster $43-billion union Monday, a combination that would bring some of the biggest names in television — HBO, CNN, HGTV, Animal Planet and Food Network — and the Warner …

AT&T to spin off HBO, other WarnerMedia assets in a huge deal with Discovery. What went wrong?
3 years, 7 months ago

AT&T to spin off HBO, other WarnerMedia assets in a huge deal with Discovery. What went wrong?

LA Times  

John Stankey, president and chief operating officer of AT&T and chief executive of WarnerMedia, is shown in 2019 in Burbank. Three years ago, AT&T Inc. marched into Hollywood with big ambitions to be a 21st century media colossus, connecting its booming cellphone business with legendary media properties — HBO, the Warner Bros. film and TV studio and Turner channels including …

Comcast weighs pulling Universal’s movies from HBO Max, Netflix
3 years, 9 months ago

Comcast weighs pulling Universal’s movies from HBO Max, Netflix

Live Mint  

Comcast Corp.’s NBCUniversal is considering pulling its movies from HBO Max and Netflix Inc. and keeping future new film releases for its streaming service Peacock, according to people familiar with the matter. Currently, HBO Max pays for the rights to show new Universal Pictures movies about nine months after they leave theaters, while Netflix has a similar deal for animated …

HBO Max and Roku finally make a deal
4 years ago

HBO Max and Roku finally make a deal

CNN  

New York CNN Business — Christmas came early for Roku users. WarnerMedia reached a deal with Roku on Wednesday that brings HBO Max, the company’s nascent streaming service, to Roku devices starting on Thursday. “We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands …

Warner Bros. movies are heading to streaming. Is the studio changing forever?
4 years ago

Warner Bros. movies are heading to streaming. Is the studio changing forever?

LA Times  

The decision to release Warner Bros.’ 2021 films simultaneously on HBO Max and in theaters has angered many filmmakers, financiers, agents and theater owners, and deepened a partisan divide between old-school Hollywood types and tech futurists who believe the exhibition business is due for epic disruption. “What’s Warner Bros.’ cash flow going to be long-term if it basically becomes a …

AT&T chief defends HBO Max after Christopher Nolan calls it the ‘worst’
4 years, 1 month ago

AT&T chief defends HBO Max after Christopher Nolan calls it the ‘worst’

LA Times  

AT&T Inc. Chief Executive John Stankey on Tuesday defended the company’s industry-shaking decision to put Warner Bros.’ entire 17-film slate on the streaming service HBO Max next year, saying it “needed to try something different” to respond to the pandemic. “But I think ultimately rational parties will step back and look at this and say giving theater owners a predictable …

Warner Bros. to release movies on HBO Max for the next year
4 years, 1 month ago

Warner Bros. to release movies on HBO Max for the next year

LA Times  

“Wonder Woman 1984” studio Warner Bros. is throwing a golden lasso around a new and controversial way of releasing movies in a sign of how dramatically the COVID-19 pandemic has changed the film distribution business. Warner Bros. announced Thursday it will release its entire slate of 2021 films — including potential blockbusters such as the upcoming “Dune,” “Godzilla vs. Kong” …

Inside WarnerMedia’s dramatic shakeup: New boss, AT&T cost-cutting and a soft HBO Max Launch
4 years, 5 months ago

Inside WarnerMedia’s dramatic shakeup: New boss, AT&T cost-cutting and a soft HBO Max Launch

LA Times  

Bob Greenblatt, pictured at an NBC event in 2017, is out as programming chief at WarnerMedia. The surprise move comes three months after Jason Kilar, the former chief of Hulu, took the helm of the AT&T-owned media company and after the debut of WarnerMedia’s high-stakes streaming service, HBO Max, which has gotten off to a slow start. In a memo …

Apple TV+ promotes its kid-friendly shows ‘Ghost Writer’, ‘Here We Are’ and others
4 years, 7 months ago

Apple TV+ promotes its kid-friendly shows ‘Ghost Writer’, ‘Here We Are’ and others

The Hindu  

Apple has released a 30-second ad on YouTube and other channels to promote child-friendly movies and shows on its Apple TV+ streaming service as summer vacation begins in most countries, including India. The 30-second ad spot titled ‘The Next Generation’ showcases content like ‘Ghost Writer,’ ‘Helpsters,’ ‘Snoopy in Space’ and ‘Here We Are: Notes for Living on Planet Earth,’ among …

Inside HBO Max’s scramble to launch a massive bet on streaming
4 years, 7 months ago

Inside HBO Max’s scramble to launch a massive bet on streaming

LA Times  

From top left clockwise, scenes from: “Friends,” “Wonder Woman,” “The Dark Knight,” “The Sopranos” and “The Not Too Late Show With Elmo.” Pairing Tony Soprano with Elmo and Chandler Bing was always going to be tricky. “We’re going to put all of our muscle behind HBO Max,” Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer, said in an interview. “We …

Is HBO Max free? Where is it available? Everything to know
4 years, 7 months ago

Is HBO Max free? Where is it available? Everything to know

LA Times  

AT&T’s entertainment company, WarnerMedia, joins the streaming wars with HBO Max, a blend of HBO, Warner Bros. and original programming: Where do I get HBO Max? HBO Now subscribers who get their bills through HBO, Apple and Google Play will get instant access to HBO Max.. Why can’t I get HBO Max on Amazon Prime Video, Amazon Fire or Roku? …

HBO Max will reach Android, Chromecast apart from Apple devices
4 years, 8 months ago

HBO Max will reach Android, Chromecast apart from Apple devices

India TV News  

WarnerMedia has confirmed that HBO Max will also be available on Android phones, Chromecast as well as Android TV, after it struck a deal with Google. "The availability of HBO Max across Android, Android TV, Chromebook and Google Chromecast devices and on Google Play adds to our growing list of distribution options that will be offered to customers at launch," …

Stream HBO Max on iPhone, iPad, Apple TV from May 27
4 years, 8 months ago

Stream HBO Max on iPhone, iPad, Apple TV from May 27

Live Mint  

SAN FRANCISCO :WarnerMedia has announced its new streaming service HBO Max will be available from May 27 on Apple devices, fully integrated with the Apple TV app on iPhone, iPad, iPod touch and Apple TVs. Customers who are billed through the App Store or through Apple TV Channels for HBO Now will be upgraded automatically to HBO Max at no …

HBO Max to launch on 27 May; initial line-up includes Anna Kendrick's Love Life, Looney Tunes Cartoons
4 years, 8 months ago

HBO Max to launch on 27 May; initial line-up includes Anna Kendrick's Love Life, Looney Tunes Cartoons

Firstpost  

WarnerMedia had earlier said HBO Max would debut sometime in May, and stuck to those plans, even if some of its planned programming has already been postponed due to the coronavirus outbreak. New York: The streaming service HBO Max will launch 27 May, AT&T’s WarnerMedia announced Tuesday, signaling that the so-called streaming wars won’t subside because of the coronavirus pandemic. …

HBO Max set for May 27 launch, initial lineup announced
4 years, 8 months ago

HBO Max set for May 27 launch, initial lineup announced

Associated Press  

NEW YORK — The streaming service HBO Max will launch May 27, AT&T’s WarnerMedia announced Tuesday, signalling that the so-called streaming wars won’t subside because of the coronavirus pandemic. WarnerMedia had earlier said HBO Max would debut sometime in May, and it stuck to those plans Tuesday even if some of its planned programming has already been postponed due to …

CBS streaming service to grow with Viacom, Paramount videos
4 years, 10 months ago

CBS streaming service to grow with Viacom, Paramount videos

Associated Press  

NEW YORK — ViacomCBS is planning a new streaming service that will combine the existing CBS All Access service with Paramount movies and shows from Viacom channels such as MTV and BET. Its $6-a-month service CBS All Access includes original programming such as new “Star Trek” series and a revival of “The Twilight Zone.” The service also has old and …

Keeping ‘Friends’ for itself at HBO Max dings AT&T profit
4 years, 11 months ago

Keeping ‘Friends’ for itself at HBO Max dings AT&T profit

Associated Press  

As entertainment companies roll out new streaming services, they’re stocking them with the goodies from their own content archives, hoping that the loss of income today will mean more money rolling in from subscribers in the future. AT&T’s WarnerMedia is launching HBO Max in May and decided to keep “Friends” and “Big Bang Theory” for itself to bolster the service …

Disney’s new streaming platform looks irresistible. But here’s what’s missing (opinion)
5 years, 1 month ago

Disney’s new streaming platform looks irresistible. But here’s what’s missing (opinion)

CNN  

Editor’s Note: Bill Carter, a media analyst for CNN, covered the television industry for The New York Times for 25 years, and has written four books on TV, including The Late Shift and The War for Late Night. I can remember as a kid watching Walt himself introduce shows on the “Wonderful World of Color.” I’ve seen countless Disney movies, …

AT&T says HBO Max streaming service to launch in May for $15
5 years, 2 months ago

AT&T says HBO Max streaming service to launch in May for $15

Associated Press  

In a story Oct. 29 about AT&T’s upcoming streaming service HBO Max, The Associated Press reported erroneously when it will become profitable. A corrected version of the story is below: AT&T says HBO Max streaming service to launch in May for $15 AT&T says its HBO Max streaming service will join a crowded field in May By TALI ARBEL AP …

AT&T says HBO Max streaming service to launch in May for $15
5 years, 2 months ago

AT&T says HBO Max streaming service to launch in May for $15

Associated Press  

AT&T said Tuesday that its HBO Max streaming service will launch in May for $15 a month, joining a crowded field of emerging rivals to Netflix. The company has said HBO Max will become the “workhorse” for its video business as cord-cutting of traditional TV expands. Company officials expect existing HBO customers — those subscribing either via cable or HBO …

AT&T to launch HBO Max streaming service to go head on against Disney and Netflix
5 years, 2 months ago

AT&T to launch HBO Max streaming service to go head on against Disney and Netflix

Firstpost  

The success of HBO Max is in many ways a referendum on a strategy to merge content with the means to distribute it. AT&T Inc in May will launch its HBO Max streaming service with a new Game of Thrones series at the current HBO price of $15 a month in an aggressive move to battle Netflix, Disney and Apple …

HBO Max, WarnerMedia’s new streaming service, is launching in May for $14.99 a month
5 years, 2 months ago

HBO Max, WarnerMedia’s new streaming service, is launching in May for $14.99 a month

CNN  

New York CNN Business — After a year of hype and anticipation, HBO Max finally had its Hollywood premiere on Tuesday. HBO’s hit shows, Warner Bros. blockbusters and bingeable television classics like “Friends” and “The Big Bang Theory” will be on the platform, contributing to the more than 10,000 hours of programming. A crowded streaming market HBO Max has been …

With HBO Max, WarnerMedia bets that consumers will pay more for streaming
5 years, 2 months ago

With HBO Max, WarnerMedia bets that consumers will pay more for streaming

LA Times  

WarnerMedia unveiled its long-awaited HBO Max, which will cost consumers $14.99 a month when it launches in May, making it the most expensive gladiator in the streaming wars. “This is an area of emphasis for us because it is an underserved audience,” Sarah Aubrey, head of original content for HBO Max, said of the focus on women. Programming will be …

With HBO Max, AT&T is launching a streaming service that ‘a lot of people said couldn’t be done’
5 years, 2 months ago

With HBO Max, AT&T is launching a streaming service that ‘a lot of people said couldn’t be done’

CNN  

New York CNN Business — AT&T is about to introduce the world to HBO Max. The launch of a new subscription video streaming service was a keystone in AT&T’s $85 billion deal for Time Warner, CNN’s parent company. “You’re going to see the result of something that a lot of people said couldn’t be done when we did the Time …

In a crowded market, smaller streaming services must stand out — or perish
5 years, 2 months ago

In a crowded market, smaller streaming services must stand out — or perish

LA Times  

Farhad Massoudi, CEO of Tubi, poses at the company’s San Francisco headquarters. Eunice Shin, a partner at global consultancy Prophet, said some niche services “are somewhat in defense mode.” Already, some streaming services have shut down, like Korean drama-focused DramaFever, which was hurt by Netflix’s increased investment in Korean content, Shin said. “Subscription fatigue is a real problem, and I …

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