Puttin' on the Glitz! Taylor Swift inspires fans with her glittering outfits as interest in sequinned dresses surges during superstar singer's UK leg of worldwide Eras tour

Taylor Swift’s Era’s tour sparked a 357 per cent spike in searches for sequined dresses, statistics reveal. This included department store John Lewis reporting the massive surge for sparkly sequined night dresses between June 7 and June 22 which coincided with the first leg of Swift’s tour. Swift’s ‘Swifties’, the affectionate nickname for her fans, also caused a 98 per cent jump in sequined skirt searches. Laura Suter, director of personal finance at investment firm AJ Bell, said at the time: ‘Bank of England policymakers may be cursing Taylor Swift, as fans spending on hotel rooms and in restaurants during her Eras tour is likely to be one reason that prices rose in June, meaning that overall inflation flatlined at 2 per cent rather than fell.’ Swift’s effect on Britain’s fashion sense emerged as part of an overall breakdown on what Britons bought in 2024. Swift’s ‘Swifties’, the affectionate nickname for her fans, have caused a 98 per cent jump in sequined skirt searches John Lewis reportied a massive surge for sparkly sequined night dresses during the first leg of Swift’s tour Swifties outfits are inspired by Taylor's tour outfits as the star wears sparkles and feathers every night The American’s appearances in London, Cardiff, Edinburgh, and Liverpool in June saw her fashion style sweep the nation.