Chinese develop their taste for scotch whisky
2 years, 8 months ago

Chinese develop their taste for scotch whisky

China Daily  

Tourists attend a whisky tasting event in Scotland. Consumption evolving Oksana Pevtsova, regional president for eastern Europe and Asia at Bacardi, one of the world's largest privately-held spirits companies, said the Chinese market is extremely dynamic and consumption trends in the country continue to evolve. According to the Scotch Whisky Association, desire among Chinese consumers saw the value of single malt whisky exports to the country rise from 3.4 million pounds in 2010 to more than 66 million pounds in 2020. Francois Saurel, Macallan's regional managing director for Asia Pacific, said, "Overall business performance in China has grown rapidly in recent years, with consumer demand across the market increasing fast." With support from the Scotch Whisky Association and several major whisky companies in Scotland, Shaikh said, "China is currently drafting new standards for recognizing the uniqueness of Scottish whisky … ensuring that its recognized quality is not diluted, and that products coming out of China can match the excellence of the products entering the country from Scotland and the rest of the UK."

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History of this topic

Trade lobby urges caution on U.K.-India FTA
1 year, 10 months ago

Trade lobby urges caution on U.K.-India FTA

The Hindu  

NEW DELHI A leading alcohol beverage industry organisation has cautioned the government to “tread carefully” on the planned free trade agreement with the U.K., citing largescale increase in import of scotch whiskey from the United Kingdom. This is also supported by the Government of India import data, which shows that the import of Scotch whiskey grew by 148% in the …

Cheers! India Topples France as UK’s Largest Scotch Whisky Market
1 year, 10 months ago

Cheers! India Topples France as UK’s Largest Scotch Whisky Market

News 18  

India has overtaken France to become the UK’s largest market of Scotch whisky in terms of volume with a 60 per cent hike in imports in 2022 over the previous year, according to figures from Scotland’s leading industry body. The Scotch Whisky Association said that India imported 219 million 70cl bottles of Scotch compared to France’s 205 million last year …

Chinese develop their taste for scotch whisky
2 years, 8 months ago

Chinese develop their taste for scotch whisky

China Daily  

Demand rising, especially among younger generation Chinese consumers' evolving taste for high-end spirits pushed their spending on Scotch whisky to a record high over the past two years despite disruption to the trade caused by the COVID-19 pandemic. Latest figures from the Scotch Whisky Association show that since 2019, the Chinese mainland has recorded the strongest growth for whisky produced …

Chinese develop their taste for scotch whisky
2 years, 8 months ago

Chinese develop their taste for scotch whisky

China Daily  

Demand rising, especially among younger generation Chinese consumers' evolving taste for high-end spirits pushed their spending on Scotch whisky to a record high over the past two years despite disruption to the trade caused by the COVID-19 pandemic. Latest figures from the Scotch Whisky Association show that since 2019, the Chinese mainland has recorded the strongest growth for whisky produced …

Chinese develop their taste for scotch whisky
2 years, 8 months ago

Chinese develop their taste for scotch whisky

China Daily  

Demand rising, especially among younger generation Chinese consumers' evolving taste for high-end spirits pushed their spending on Scotch whisky to a record high over the past two years despite disruption to the trade caused by the COVID-19 pandemic. Latest figures from the Scotch Whisky Association show that since 2019, the Chinese mainland has recorded the strongest growth for whisky produced …

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