BNP Paribas renews title sponsorship with Indian Wells tournament through 2029
The HinduThe tennis tournament in Indian Wells, California, will be officially called the BNP Paribas Open for at least the next five years after the French bank and event organisers announced a renewal of their title sponsorship deal on Friday. The tournament has seen considerable growth since BNP Paribas first signed on 17 years ago, consistently drawing large crowds to the palm-tree-lined Indian Wells Tennis Garden for an event organisers have dubbed “Tennis Paradise.” Players have voted it their favourite ATP Masters 1000 and WTA 1000 event for the past 10 years. “When there is a good marriage, you stick with it,” Jose Placido, CEO of BNP Paribas USA, told a press conference. We look at all of those different aspects.” The tournament and the Indian Wells Tennis Garden were transformed after they were purchased in 2009 by American billionaire and tennis enthusiast Larry Ellison, who has pumped tens of millions of dollars into it.
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