What if ‘The Office’ was set at a car dealership? NY showroom chases viral fame, thanks to their content creator | Watch

Love for the 2000s hit show “The Office” is not expected to die down anytime soon, and a New York car dealership has shot to viral fame for driving us back to the hilarious impact of the mockumentary-style series with its creative marketing antics. Social media consultant Rachel Karten illustrated Mohawk Chevrolet’s strategy in a “What If” scenario of an alternate universe where “The Office” would be set at a car dealership. Kerber told The New York Post that she’d “never in a million years” expected to become as famous on TikTok as she did after signing on as a content creator for the dealership last fall. Another commented, “Never fire this marketing team.” Last month, Amanda Jordan, the director of digital strategy at digital marketing agency RicketyRoo Inc., also pointed out that “SEO does not exist in a vacuum.” “Mohawk Chevrolet was able to increase the local searches for a new vehicle from their TikTok campaigns,” she wrote on X/Twitter alongside a visual proof of the dealership’s rising search graphs. For now, “The Dealership” team is focussing on “releasing new episodes every Tuesday as long as people want them,” Kerber told Rachel Karten.