DLF’s second going: Can the real estate giant succeed beyond its comfort zone?
Live MintIndia’s largest developer is looking to venture beyond the comforts of its home turf again but is treading cautiously as it prepares to navigate new markets. While the Delhi-National Capital Region will remain DLF’s focal hub, the company is preparing to launch a project in Mumbai in January-March with apartments priced at ₹6-8 crore, Ohri said. The Delhi-based developer had also planned to enter the luxury residential development space in Chennai last year, as disclosed by Ohri during the company’s 2023-24 December quarter earnings calls with analysts. Also, one of the challenges while entering new markets is tailoring projects to a local market’s unique tastes, lifestyle preferences, and economic dynamics, said Shalin Raina, managing director, residential services, Cushman & Wakefield, a real estate services firm. Premium housing priced at over ₹10 million emerged as the largest segment, Shishir Baijal, chairman and managing director of real estate consultancy Knight Frank, wrote in a recent report titled ‘Residential and Office Market—January-June 2024’.