The Tobacco Trap: How flawed policies are undermining India's fight against addiction
14 hours, 44 minutes ago

The Tobacco Trap: How flawed policies are undermining India's fight against addiction

India Today  

In 2023, India became the first country in the world to mandate anti-tobacco warnings on Over-The-Top streaming platforms, such as Netflix and Amazon Prime. Despite early adoption of the World Health Organization’s Framework Convention on Tobacco Control and enacting the Cigarettes and Other Tobacco Products Act in 2003, India remains one of the world’s largest consumers of tobacco, with almost 300 million users, mostly reliant on smokeless tobacco. India’s Tobacco Control Problem: A Policy Failure India’s tobacco control policies, underpinned by Cigarettes and Other Tobacco Products Act and the National Tobacco Control Programme, have focused predominantly on awareness and punitive deterrence. In the government’s 2022 Report on Tobacco Control in India, the then Union Health Minister Mansukh Mandaviya highlighted India’s status as a “global leader” in tobacco control, citing the reduction of overall tobacco use from 34.6 per cent in 2009-10 to 28.6 per cent in 2016-17. While tobacco use among adolescents declined by 42.5 per cent between 2010 and 2019 according to the Global Youth Tobacco Survey, the absolute number of users remains staggeringly high, driven by India’s massive population base and rising youth demographic.

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