
NFL endures 23% ratings drop for Divisional Round
Daily MailFor all of the excitement the NFL generated with last weekend’s Divisional Round of the playoffs, the league still drew 23 million fewer viewers than it did a season ago. Even the Minnesota Vikings’ dramatic last-second victory over the New Orleans Saints on Sunday represented a major Nielsen ratings disappointment as 35.6 million viewers tuned into Fox compared to 48.5 million for last season’s Green Bay Packers-Dallas Cowboys matchup in the same time slot. The equally exciting Jacksonville Jaguars upset of the Pittsburgh Steelers garnered only 31.4 million viewers compared to a Steelers-Kansas City Chiefs matchup during the same time slot last season, which drew 37.1 million viewers. Minnesota Vikings wide receiver Stefon Diggs scampers to the end zone for a last second, game winning touchdown during a NFC Divisional Playoff game between the Minnesota Vikings and New Orleans Saints on January 14 Even the top-seeded, defending champion New England Patriots saw their audience decline as 26.7 million watched them beat the visiting Tennessee Titans on Saturday compared to the 29.8 million viewers who watched the Patriots beat the Houston Texans a season ago. Telvin Smith of the Jacksonville Jaguars reacts after recovering a fumble and returning it for a 50 yard touchdown in the second quarter of Sunday's win in Pittsburgh Wesley Woodyard of the Tennessee Titans tackles Danny Amendola #80 of the New England Patriots during the AFC Divisional Playoff game at Gillette Stadium on January 13 However, some have suggested that NFL Red Zone may have hurt the league's regular season ratings overall by siphoning viewers away from the NFL's network partners like CBS and Fox.
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