Pet Care Industry Is Dreaming of Dog and Cat Ozempic
BloombergHi, it’s Cam in Boston. Pet food maker Better Choice bought Aimia Pet Healthco in February, a move to create weight-loss medications supplemented by its protein-based products. “People will spend pretty close to anything on their animal,” says Better Choice Chairman Michael Young, a Wegovy user himself. Giving your pet a drug that you’re already taking would “not be a far leap.” About 60% of Americans’ cats and dogs are either overweight or obese according to a 2022 survey by the Association for Pet Obesity Prevention. While there’s always the option of feeding your pets less, the prospect of an unhappy underfed animal isn’t always appealing, particularly when the owner is already enjoying the benefits of anti-obesity drugs, as some 6% of American adults are, according to a poll by KFF.
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